Rawgrim wrote...
Make really good games. Thats it. They will get back fans they have lost, and they will gain new ones.
Ahh, if only that were so easy.
Lots of fans thought DA:O was a really good game. I'd venture to suggest it brought some new fans and picked up a few who had previously been a bit so-so about prior releases.
Lots of fans then thought DA2 was a really good game. I'd venture to suggest it brought some new fans and picked up a few who had previously been a bit so-so about prior releases.
But wait a cotton-picking minute. What about the explosion of fan fury between DA:O and DA2? It doesn't fit the model...
Perhaps annoyingly, this is where New Coke is a good example. Coca Cola took it very personally that in blind taste tests, Pepsi came out repeatedly as a favourite. Pepsi marketed this ruthlessly, and Coke were worried about the long-term impact.
So Coke played around with the formula, ran a shedload of taste tests, and eventually came up with something that consistently aced blind taste tests. People loved it more than Pepsi and the current Coke. It seemed like a no-brainer to immediately switch to the new formula in all Coke overnight.
This became one of the biggest marketing disasters of all time.
Coke drinkers went utterly ballistic. It didn't necessarily matter that the new formula was (technically) more widely preferred, the staunch objection was that they felt misled in what they'd bought. Coke held their ground for a while, then grudgingly released Coke classic, which used the old formula. When Coke classic sales vastly outstripped the new variety, they bowed to the inevitable. New Coke was consigned to the dustbin of history, and Coke classic became, simply, Coke.
They got back to where they started, but only after spending an absolute fortune and having a long, drawn-out PR disaster of a war with their customers. And all because they pushed on them an unexpected new product that they were "supposed" to prefer.
Moral of the story? Never, EVER underestimate how much value people attach to consistency and expectation setting when it comes to brands.
Bioware's PR difficulties with DA2 and ME3 were both, in my opinion, ultimately caused by this.
Modifié par Wozearly, 16 mai 2013 - 10:21 .