I Like Cats And wrote...
But the thing is gaming has been infiltrated. Even Anita Sarkeesian said that games were off putting to women because they were too complex, and as she has so many drones following her I can only assume many agree with that. Look at Skyrim, it's dumbed down to the point of being pretty much a big budget casual game. I don't need developers targeting that demographic (at least not with franchises like ELder Scrolls, Dragon Age, etc.). And I know it's not all women who fit that glove, but to say women are 50% of gamers, well that's just an abuse of a statistic.
Wow. Ok. There are some pretty big assumptions going on here.
Your Assumption #1: Games are too complex for women. They need them dumbed down so they can enjoy them. Attracting these kinds of female gamers will lead to a diminished gaming experience for everyone because game quality will plummet to appeal to the least common denominator- women that game.
Your Assumption #2: Women who play casual games don't play "real" games, and aren't "real" gamers.
Your Assumption #3: Statistics exaggerate the percentage of women who play games, because everyone knows the gaming audience is mostly men.
I don't even know where to begin.
I guess the only thing I can say is that, in my own personal experience, most of the women under the age of 40 that I know play or have played video games at one point or another.
In my personal experience, many women enjoy games of strategy, games that require thought and dexterity to master.
In my personal experience, at least half of the people I interacted with while playing WoW and using voice clients such as Ventrilo or TS proved to be women, and proved to be excellent at leading raids, coordinating fights, tanking, speccing characters for max DPS or damage mitigation or what have you, as well as healing, either with HoTs or with group heals, keeping groups of 40 people alive and simultaneously watching aggro, maybe throwing in a DoT every now and then.
In my personal experience, most of the people I interact with now on a daily basis and talk with about the Mass Effect and Dragon Age fandoms are women. Many of them enjoy PC gaming as well as console gaming and often install mods.
In my personal experience, about a third of the people I know who play social games on Facebook are men. And those that play, either women or men, do so because they are out of the house, away from either a PC or a console, and because they can play social games on their cell phone. It's more a matter of convenience than an issue of women preferring social games to adventure/RPG/strategy games.
That's my personal experience, and perhaps it differs from yours. But via Tumblr I have met women from Australia, from Great Britain, from Spain, from Germany, from all over America, from Canada, and we have all connected over gaming. My best friend, who lives in DC with her husband, is the one who introduced me to Dragon Age. She games more than her husband does.
We really aren't that rare. The talented, skilled, dedicated female gamer exists, in large numbers, and we matter. We vote with our wallets. We buy games of all kinds, whether social or strategy or FPS or RPG or MMO, and we rock the hell out of them. And we deserve representation as well.