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Marketing Protagonist


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#51
Maria Caliban

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ShadyKat wrote...

White male
age 25 - 35
stubble or full beard


You know, the same thing that is pushed in every game made the past decade.


Nah! Sam Fisher is 56.

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He totally bucks that trend. :innocent:

#52
Cimeas

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The Inquisitor used in advertising will almost definitely be a white male, I can tell you that now.

#53
Angrywolves

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Expect they'll market the game not a protagonist.

#54
DarthLaxian

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hm...

firstly, i would like to have male and female to have equal screen-time in things like trailers etc.

secondly, i would love for the characters not to have an "iconic" look (like that Male-Hawke with that "dirt" on his face (i am not talking about a beard)) - meaning:

give us many different looking inquisitors (show of how different the character can look)!

thirdly: show more cities, NPCs etc. (don't focus too much on the player-character), battles (some of which should be in the game) and even companions :)

oh - add (edit!): show all classes :) (don't focus too much on one - or, if you must focus: do the mage this time (DA:O was represented by a warrior and default Hawke was not mage either i think) :) -> but that is just me, rather not focus too much on one class(!)

greetings LAX
ps: and for heaven's sake: DO NOT MAKE YOUR MARKETING DEPARTMENT LIE TO US (ME3!!!)! (keep them up to date - because i think that the "lies" from ME3 marketing come from what they wanted to do, not what they did do in the - limited (EA is the taskmaster now) - time they had (also the devs said the same thing shortly before release....hm....strange!)

Modifié par DarthLaxian, 30 juillet 2013 - 10:59 .


#55
Maria Caliban

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Ophir147 wrote...

How would you like the inquisitor to be handled?


I'd like to see both default male and female PC in the various marketing materials.

#56
filetemo

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I'd like a masked PC for marketing, with a mid-built silhouette that could be either man or woman

#57
DarthLaxian

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hm...i would like masks in-game :) (and not only for spy-type-sneaky characters) more like those masks worn by doctors in Venice (and other places) in the middle ages (not that clunky and unwieldy of course...more along the lines of those - golden/silvery - carnival-masks (isn't Orlais a "Masked Empire"? ^^) etc. with runes on them etc. (not those painted with faces...i tend not to like those)

hell, i would love a few followers that wear masks (and you only get to see their real face either in party camp or only if the get to know you better (strong friendship and romance) because they are either wanted (by the law, but also some powerfull people (the crows for example)) or have trust issues (no disfigurements please - at least not the: my whole face is a mess kind (think: Zaeed from ME))

greetings LAX

Modifié par DarthLaxian, 31 juillet 2013 - 01:18 .


#58
DarkKnightHolmes

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Personally, I don't see the appeal of a marketing protagonist. I'm more interested in the world, gameplay and companions in the trailers to even notice or care about the PC.

Modifié par DarkKnightHolmes, 31 juillet 2013 - 01:34 .


#59
karushna5

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One time someone mentioned having the default character be on a randomized, I would really love this idea, as it will likely make people more likely to customize(or even realize they can customize) their character, and there isn't ever the 1 Inquisitor and we can avoid the whole Shepard is male or the Warden is human, and make all kinds of protags just as likely. (Of course they will still be human, but that isn't my point, just means we avoid protag is THIS in the fandom)

in that case a showing of all different protags would be great. The problem is the iconic look I feel they will give to the character. But that might make it more clear that your protagonist is who you want. I think many people would fall for the marketing of "your Inquisitor" and even the box show the different heroes that are possible from a wide range. Gamers love that stuff.

#60
Fast Jimmy

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karushna5 wrote...

One time someone mentioned having the default character be on a randomized, I would really love this idea, as it will likely make people more likely to customize(or even realize they can customize) their character, and there isn't ever the 1 Inquisitor and we can avoid the whole Shepard is male or the Warden is human, and make all kinds of protags just as likely. (Of course they will still be human, but that isn't my point, just means we avoid protag is THIS in the fandom)

in that case a showing of all different protags would be great. The problem is the iconic look I feel they will give to the character. But that might make it more clear that your protagonist is who you want. I think many people would fall for the marketing of "your Inquisitor" and even the box show the different heroes that are possible from a wide range. Gamers love that stuff.


I agree. Gamers love choice. Heck, there are games online that are nothing but changing what clothes and appearances you can put on. Literally, just virtual dolls. 

The fact that any company that invests time, money and effort into a system that let's you customize appearance, personality, gender and background to any remarkable level, but then sells a set character as if to appear to the uninitiated that these features don't even exist should have their medication checked. 

Modifié par Fast Jimmy, 31 juillet 2013 - 04:21 .


#61
karushna5

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Exactly! I love convincing random strangers to play Dragon Age and two things always get them, make the character however you like, and choosing two monarchs to put on a throne. Bioware advertises the second (choices) fairly well, but people are always surprised how much variety you can have as a character. They love it, but Bioware rarely advertises it. And that seems to be a bit of a shame really, since so many people would love it. I would love an advert about making your Inquisitor unique (and mix in a few choices)

for example:
what will you be...
A man looking for battle powered by blood of dragons ( show a Reaver Inquisitor)
A woman who is a born killer who always has a price for her blade ( show Assassin Inquisitor)
Or One who commands the elements themselves (Mage Inquisitor)

Will you fight for Justice, Power, corruption (each a different Inquisitor)

What will you choose...

that is horrible,I am no advertiser but something like that, something that will get gamers pumped about choices and customization draw them into the whole character that's there's and they can roleplay. That is what draws people to Bioware, they have a niche it makes sense to advertise that niches specialty. Maybe get people to realize what a Bioware game is, and what it means, because often the trailers make it seem like a fantasy game and not anything else.

bioware has great characterization, interaction, customization. It's why I love the games and the first thing people light up and say they will get it when I talk about it. I think many people would love that niche if they knew it existed and it was advertised. It seems a shame they never do. I mean it should say it on the box. That was one of the reasons I first picked up Fable and fell in love with these sorts of games. Bioware is the best in this arena makes sense they let people know that they are. They advertise combat, which is important but not really hat draws people in, if they played to their strengths I think they would be better for it.

All that said the new trailer seems a great start, to advertise choices, but it is always good to let us know outright so we are sure what a game offers

#62
Guest_EntropicAngel_*

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More cosplay friendly? What does that even mean? People can cosplay anything.

#63
Ophir147

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^

This was meant as a comment on the characters in DA2 having a much more distinctive style (Fenris has pointy armor and blue chalky tats and Isabela has no sleeves, no pants, and lots of cleavage) in comparison to Dragon Age Origins.

For example, if someone made a copy of Morrigan's robe and did their hair in a bun, would you recognize who they're supposed to be? Now imagine the same thing happening with Alistair; people would think you're a generic Dragon Age: Origins sword and board guy with a funny haircut and some stubble.

They said something about wanting to have the characters have more distinctive silhouettes, so that when you see them, you immediately know who you're looking at. That's something that they are trying to preserve if the new companion gear system is implemented correctly; control over your companions' unique appearances while also preserving their distinct style.

And also Bioware likes cosplayers so much more than "normal fans", because we generally tend to be cranky antisocial blowhards (no argument here).

#64
Guest_EntropicAngel_*

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Ah, I see what you mean.

#65
Guest_Puddi III_*

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Yeah, cosplayers are the only ones they actually bother talking to anymore. That's what direct engagement is all about... even though we're right here... every day... :(

#66
Guest_EntropicAngel_*

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Filament wrote...

Yeah, cosplayers are the only ones they actually bother talking to anymore. That's what direct engagement is all about... even though we're right here... every day... :(


I know, they don't seem like they're here all that much. It COULD just be that they're busy, I suppose.


WE MISS YOU GAIDER AND ALLAN AND LAIDLAW (LOW???)

#67
Maria Caliban

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EntropicAngel wrote...

More cosplay friendly? What does that even mean? People can cosplay anything.

Iconic looks and outfits.

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Of course, video games and other visual media have done this for years. Superheroes are almost always given an iconic appearance.

I have no idea why BioWare doing so seen as catering to cosplayers when Skyrim did the same thing with the Doviikin.

Modifié par Maria Caliban, 31 juillet 2013 - 07:30 .


#68
9TailsFox

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Don't market anything spend money on game. I buy DA3 because it's DA not because of fancy trailer.

#69
Ziggeh

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Fast Jimmy wrote...
The fact that any company that invests time, money and effort into a system that let's you customize appearance, personality, gender and background to any remarkable level, but then sells a set character as if to appear to the uninitiated that these features don't even exist should have their medication checked. 


One is active and the other is passive. If you're looking to engage a potential customer, you want them invested in the idea. Giving them a face, a persona you're asking them to inhabit requires almost nothing from them, whilst selling a toolset requires them to consider what they might do with it - to create their own investment.

One might hope that a marketer would credit their audience a little higher than to assume passivity, but perhaps they do. Perhaps they believe that the core audience, to whom such a feature will appeal, will likely already know about it, and so seek to capture a different demographic in it's marketing.

#70
Ziggeh

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9TailsFox wrote...

Don't market anything spend money on game. I buy DA3 because it's DA not because of fancy trailer.

The amount of money that gets spent on the game is (in general) a reflection of the return the investors expect. Without marketing, they are unlikely to expect a great deal. So it's fairly likely that more money gets spent on the game if money is spent on marketing.

Modifié par Ziggeh, 31 juillet 2013 - 09:29 .


#71
Ziggeh

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I don't think it makes any real difference whether they advertise a default persona or not, but I do think they need to create some distance from the perceived failures of DA2, and a somewhat defined protagonist is a sizable part of that. Few things would make the statement of intent better than purposefully avoiding a marketing default character.

#72
Das Tentakel

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Filament wrote...

Yeah, cosplayers are the only ones they actually bother talking to anymore. That's what direct engagement is all about... even though we're right here... every day... :(


Hmmm...I don't think it's that. More that they consider the 'cosplayability' of characters as an indicator of the visual recognisability and attractiveness of the characters and thus the 'marketability' of the game.

Iconic looks aren't everything though. It's usually in the form of exaggeration, and thus risks moving into the area of caricature / the ridiculous (though your mileage may vary). Darth Vader is generally seen as cool, but Superman's looks have often been ridiculed. And if the 'iconic' looks in question are divisive among the target audience from the start, I suspect you've been doing something wrong...

(personally, I think the DA2 characters looked like cosplayers from the start - as if somebody had been looking at pictures from the Castlefest in the Netherlands, or any other major European LARP / fantasy event)

I'm personally tempted to go for the 'mask' solution for an 'iconic' Inquisitor. As long as the mask is very distinctive, that would be 'iconic' enough for me.

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Modifié par Das Tentakel, 31 juillet 2013 - 09:28 .


#73
Maria Caliban

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9TailsFox wrote...

Don't market anything...

How to destroy your franchise in one easy step.

#74
Das Tentakel

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Maria Caliban wrote...

9TailsFox wrote...

Don't market anything...

How to destroy your franchise in one easy step.


The question is not whether 'to market or not to market', it's whether your marketing is any good.

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#75
Wulfram

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1 per class.

The ability to create your own protagonist is an important and valuable feature, the marketing shouldn't act like it's a bad thing and try to pretend it doesn't exist.