Plaintiff wrote...
mad825 wrote...
You cannot, I repeat, cannot keep on appealing to newer audiences
That's utter nonsense. Appealing to newer audiences is something every company should strive for with every single product. Especially games.
The "current audience" will shrink, no matter what Bioware does. Members of the "current audience" get older, they get busier, they die.
Ignoring newer audiences means one thing and one thing only for a company: bankruptcy.
It may just be a case of bad semantics, but:
It's a very wellknown no-no in marketing. You don't change a product to appeal to a
different group. And doing it to a product that does well, is an even bigger taboo - if that was possible.
Growing your audience is a different thing. Quake, CoD and TES have very successfully done that. And so have many others, for awhile, before them. Sim City, Dune/C&C, Warcraft/Starcraft...
If you want a new audience as in a
different group, you make a
new product and make sure it's not confused with another.
Finally, 14y old males is
not a "newer audience" that can expand your business. On the contrary, most of AAA videogaming's biggest problems comes from having inadvertily shrunken the potential videogame market size (as well as its buying strength), by consistently target only this group. There's very little to be done about that now. Climbing out of this hole the industry have dug for themselves is going to take time. Only way is small steps. (Believing that there is a huge untapped reservoir out there, who are dreaming about flailing their arms and jump up and down in front of their TV, is certainly NOT going to be the engine of revival. Just saying, because of Ex Box Done)
Modifié par bEVEsthda, 22 juin 2013 - 09:49 .