Allan Schumacher wrote...
Still, if the market isn't buying and the game quickly drops down to $60, has much changed for you?
Ultimately, I'd feel--although I have no market research and mostly doing this armchair--it would hinder the market more than help. Game release is usually when you want to ship as many copies of a game as possible, the buzz and word of mouth gets people to splurge more quickly and the number of sales diminish over time.
A lower price would help those who'd be on the fence but will a window shopper who briefly saw adverts and reviews a month or two when the game launched at 80$ still feel the hype which might've made them impulse buy beforehand? After all, we're constantly told that the hardcore fans of a series aren't the ones which marketing is trying to target.
With the rise of microtransactions, indie developers offering titles on a budget and mobile gaming, we're being drawn into an age where people are more finicky about what game they'll throw money at and how much they'd be willing to throw. Increasing the price might just make them pass up on buying the new title and buy something else.





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