Blank-Slate-Blues wrote...
Tequila Cat wrote...
Led Guardian wrote...
Killdren88 wrote...
I really don't understand why the Gender matters. Your making your own character anyway, why should it matter to you that the cover art or the Inquisitor they use in the trailer isn't the gender or skin color you want? Your making your Inquisitor the way you want him/her anyway. Why does it matter to you on what Bioware uses?
Short answer? How things are presented in media influences perception of societal norms. If women are depicted as protagonists more often, it sends the message that gaming is a hobby that welcomes women. If almost exclusively men are depicted as protagonists, it sends the message that gaming is hobby intended for almost exclusively men. It matters because within the context of our society, we have created an inequity.
Note: The current inequity creates the context for these messages. If we lived in a hypothetical world where the opposite were true, then the implied message would be the opposite, the genders would be swapped. If representation were already equal, then neither choice would send those messages, because the issue wouldn't exist.
Long answer: People have written entire essays on the effects of media on the social consciousness. If you mean those questions as genuine curiousity, and not rhetoric, then read some. There are a lot of interesting ideas to think about in that area.

Yes sociology makes business run. Pffft. You're banking on women being drawn to a niche market, because that's what gaming is let's face it, if they'll be depicted more. When you already know that your dominant market will play pretty much anything regardles of gender as long as they are aware of what it contains, changing a gender achieves nothing, it doesn't attract more women or Tomb Raider and other games like Remember me would have actually been succesful and more than 18% of shepards in ME would have been female.
Isn't that what we want though, to have a game's merit/marketablility judged on its content rather than if there's a lady on the cover? The reason so many BioWare fans want a woman as the featured Inquisitor is because they don't want it to matter, or rather they don't want others believing that game sales are negatively affected by women on the cover.
And yes, many more women will be drawn into gaming if they feel they have a presence within the industry, that's how visibility works. I was definitely more inclined to buy The Last of Us when I had (mistakenly) thought Joel was gay because, lets face it, homosexual men hardly have any presence in games as predetermined protagonists. It's still a great game, but Joel being straight dissapointed me...
(From what I heard, Nilin was actually one of the highlights of a game that had quite a few issues gameplay-wise. And when you have to fight to have a female protagonist in games, you seriously can't say it doesn't matter, even if we all wish it didn't.)
So you want it to be judged on merit and content, not by marketability, but you want a woman on the cover anyway. That's a fairly obvious oxymoron. Especially when you then make the point that marketing to women will increase their presence, regardless of whether the game content actually appeals to them in the first place, it's a staggering contradiction in terms.
It also ignores the "We don't like your **** theory" as I term it. People will like certain content and won't like others, or are you saying that if the developers of EVE online marketed their product to women then the online following wouldn't be predominantly men (over 95%) or CoD, or Battlefield, RTS games like Total War and Civilisation, or Killzone etc.
No, that won't happen because what everyone tends to ignore is that men seem to dominate the market for a particular genres and titles, because it appeals to them based on content, marketing towards women wouldn't make a blind bit of difference as games like EVE etc. appeal to men by their design, not their visibility.
You have the mentality that cheap tokenism is progressive and visibility changes anything when they don't. What would that change to Joel in the Last of Us do to affect the content, frankly the change would be pointless and counter productive ruining the entire point of the introduction and the surrogate father daughter aspect between Joel and Ellie.