Technically, the normal law price for a game is $50/60. Then there's DLC, which is optional however recquired additional payment.
Now think of it this way: DLC is usually side missions and sometimes some new ideas such as weapons or gear made after the game release. Now think about the hammerhead. It's still one of the main features of ME, one way or another, whether the mako was bad or not. It was there since the beginning, so it isn't a new idea. Yes Bioware has the full right to do whatever they want with it but generally, is it normal? is it even nice? We all knew about it and were hoping to ride it around but instead we end up having to pay extra for something we've been aware of since a long time ago, and even knew almost all of it's concept.
I see no problem why they can't make some new missions and other things as DLC shorly after the game release that's NOT something that was announced or known about a long time ago. They'd still make that same money off it, hell, even if they had it already, but actually kept it secret, and it wasn't one of those Mass Effect only type features then it would still be fine in my eyes. They can make as many DLCs as they want, my only argument is that something that we waited for, knew about, were aware of, for a long time, and that is a successor to a distinctive core feature in the original game, shouldn't be sold for extra money.
It's like buying the game with guns and then buying a DLC for it that includes the ammo for the guns.
I know a lot of you are going to criticize me for this argument and it does seem far fetched (I'm kind of going over board actually ) but what I'm only trying to say is that they should make money off new and unannounced ideas, not something that should have been and sounds like it should have been in the core game.
Phew. I better gear up for the incoming face slaps.
Meh, i can't argue against that really. If you felt BW promised the new mako would be in the game and is now selling it, i can see your point of view... but i never saw it that way, i never expected it to be a part of the game as much as say... the Normandy, or the Citadel, and it didnt seem as integral as either of those two. That comes down to differences of opinion though, and i don't think BW can really be expected to know every one of its fans opinions.