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Anita Sarkeesian on Mass Effect marketing sexism, will DA:I learn from ME


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#101
ElitePinecone

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Xilizhra wrote...

Hmmm... so the question becomes, how do they show multiple Inquisitors during one round of marketing, if that would be the optimal way to go about this? Showing two different examples of gameplay footage with different PCs?

I've seen ideas suggested for something like a montage trailer, that cut between a bunch of different Inquisitors all wearing similar armour (but in mage/rogue/warrior varieties?) looking heroic and posing. 

Anything that emphasised how many thousands of potential permutations of Inquisitor are possible, really. Showing them all side by side in an image or artwork could be another way to do it. 

#102
Shadow Fox

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Sopa de Gato wrote...

I thought ME3 went overboard with the constant FemShep stuff, but eh. Marketing only hits my awareness when something is "What are you thinking?" (Marilyn Manson for DAO, anyone?) or actively annoying.

I also don't really think it matters as much as you think it does. Skyrim sold an entire boatload of copies, and Bethesda only ever has a default character in the marketing - and you've got -ten- racial choices and gender choice to boot, yet I don't think I've ever heard this complaint.

Bioware's actually gone out of it's way to be inclusive - I'd almost say too much so, but that's a whole other can of worms.

Arcane Warrior Mage Hawke wrote...

Aren't magical girls by large meant to be girls' answer to Sentai heroes and Kamen Riders though?


They've had female Sentai heroes for longer than most people on this board have been alive. Female Riders are a bit more rare, though.

I know that*PR fan here;)* but it's mostly the guys who get the spotlight*particularly red warriors* and female Riders tend to be movie exclusive characters.

#103
nightscrawl

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Elfman wrote...

How about you show a male human S/S warrior who then dodges and with the help of some swanky magic smoke gets back up as a female qunari with a massive hammer and so one for the various classes and races? Appeals to both men and women surely.

While I do like this, I think it would create more confusion than anything else for people not familiar with the series.

#104
dreamgazer

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Allan Schumacher wrote...

Have people considered how confusing it would be to players to show half a dozen protagonists?

I don't know if it'd be confusing or not.  It could provide additional clarity.  It may not.  I don't know.


If they wore similar armor that's distinctive for the stock appearance of the Inquisition, I think it could work. 

Perhaps somewhat similar to the cinematic Elder Scrolls Online trailer that shows different characters doing their thing in different ways, only with each of the characters wearing noticeably like-designed gear to show that they're all inquisitors.

 

#105
Allan Schumacher

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I have to brave the horrors of Canadian driving right now, but I'm slowly deleting posts that focus far too much on off topic landmines.

#106
The_Huntress

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Mesina2 wrote...

"Anita Sarkeesian"


Aaaaaaand I'm out.

Yeah ....

Just for the record, she does not speak for me.

Thank you and please continue.

#107
ElitePinecone

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Fast Jimmy wrote...

I'd prefer a totally randomized set of choices at each start up to test this concept.

It would certainly be very interesting in a lab setting, but in the real world I think it would just be terribly confusing without a clear indication of what was going on.

Better UI design can at least help with ensuring people know that there are multiple options. Big arrows next to gender/racial/class selection, or some kind of visual layout, could be useful. 

(This thread already mentioned DA2, where all the options were lined up next to each other, and KOTOR did the same thing.)

#108
Paul E Dangerously

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ElitePinecone wrote...
(This thread already mentioned DA2, where all the options were lined up next to each other, and KOTOR did the same thing.)


DA2 had six possible choices (human male & female rogue/warrior/mage)
DAI will have twenty two, if I'm reading my cards right.

#109
ElitePinecone

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Sopa de Gato wrote...

ElitePinecone wrote...
(This thread already mentioned DA2, where all the options were lined up next to each other, and KOTOR did the same thing.)


DA2 had six possible choices (human male & female rogue/warrior/mage)
DAI will have twenty two, if I'm reading my cards right.

Yes, it quickly gets problematic. 

But a good, intuitive UI that emphasised all the things that can be changed would be a good place to start. 

(Perhaps presenting gender first as a binary option, then choosing a class out of three descriptions, then choosing race?)

#110
Iakus

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Sopa de Gato wrote...

ElitePinecone wrote...
(This thread already mentioned DA2, where all the options were lined up next to each other, and KOTOR did the same thing.)


DA2 had six possible choices (human male & female rogue/warrior/mage)
DAI will have twenty two, if I'm reading my cards right.


Could go even further old school and have the cc ask for race and gender before we get to default appearances and character customization.

#111
ElitePinecone

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Darth Brotarian wrote...

Okay, what did the parasitic charlatan say this time?

Didn't you *just* post yesterday about increasing toxicity on the forums?

#112
Paul E Dangerously

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iakus wrote...
Could go even further old school and have the cc ask for race and gender before we get to default appearances and character customization.


ElitePinecone wrote...
(Perhaps presenting gender first as a binary option, then choosing a class out of three descriptions, then choosing race?)


This? It's exactly what Origins did. People did play that, right? Gender -> Race -> Class -> Background -> Appearance.

Modifié par Sopa de Gato, 19 novembre 2013 - 05:05 .


#113
AlexanderCousland

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I've tried to make sense of what Anita Sarkesian says, I really have, I understand the message she's trying to communicate but I dont find myself agreeing with most of the example she presents. I don't even agree feminism in general but I do believe In equality, I find myself believing she I just stirring the pot and In general I dont think feminism holds female's accountable for their part in how society views them and doesn't embrace or promote Male Nature. And as a Male I wont be part of something that I feel alienates me. I will stand for a Humanist Movement, because I believe in equality between all Races and Genders.

Modifié par FreshIstay, 19 novembre 2013 - 05:09 .


#114
BioWareMod02

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Keep on topic or I will lock it.

#115
ElitePinecone

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Sopa de Gato wrote...

This? It's exactly what Origins did. People did play that, right? Gender -> Race -> Class -> Background -> Appearance.

I liked that system.

Though perhaps presenting each option sequentially (so it can take up the whole screen?) would be a way to give more attention and focus to each individual option, rather than having them all on the same menu. It may make things annoying if you want to backtrack and constantly change things, but it isolates each option and makes the available choices very clear.

Image IPB

#116
frankf43

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Ok yes you could argue that the main character in the gameplay footage was a male. But the breakdown of the party was 50/50 Inquisitor and Varric male and Cassandra and Vivienne.

Look deeper into the game and you will find that it is jam-packed with strong powerful female characters, From arguably the most powerful character in the game Felmeth to the most politically powerful the Devine of the Chantry.

The main church of the franchise is led by women following a religion based on the life of a woman Andraste.

The main country in the game is ruled by Empress Celene I. The guard in DA:2 was led by a woman Aveline, the search for Harke was led by two women Cassandra and Liliana. and the Templars was led by a woman Meredith, who in turn became the main boss fight.

Yes you can pick on the fact that the Inquisitor was male in the Gameplay but when you look at how far Bioware has gone to give women positions of power in Dragon Age it seems a rather harsh criticism.

#117
Iakus

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Sopa de Gato wrote...

iakus wrote...
Could go even further old school and have the cc ask for race and gender before we get to default appearances and character customization.


ElitePinecone wrote...
(Perhaps presenting gender first as a binary option, then choosing a class out of three descriptions, then choosing race?)


This? It's exactly what Origins did. People did play that, right? Gender -> Race -> Class -> Background -> Appearance.


And DAO was an old school rpg. 

#118
jaza

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"With almost half of RPG gamers being female"

I'd love to see a source for that.

#119
Abraham_uk

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The point that was raised was about the fact that fans of female Shepard had to campaign for Female Shepard marketing.

The male Shepard was the default. He appeared all over the posters, videos etc. It wasn't till Mass Effect 3 till a character that was almost identical to her male counterpart received her potion of the marketing.

[I'm not counting fan made trailers]



Also Anita did make a mistake in her video.

Female Shepard is referred to as FemShep true.
However Male Shepard is referred to as BroShep.
Shepard reefers to both genders.

FemShep is not a patronizing term. It is not the equivalent of slapping a pink bow on Commander Shepard's head.



Also I really would like a discussion about Anita Sarkesian in BSN's Off Topic Section if the moderators would allow. I know it's against BSN rules, but I feel it could be quite fruitful. Certainly better than this thread being derailed by comments not relating to this topic.

#120
Guest_EntropicAngel_*

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Xilizhra wrote...

Irrelevant; the more people who do so, the better.


while i won't agree or disagree on whether that is better, i WILL say, yeah it is relevant because their job is making money, not making political or social statements. the two strike at different purposes, meaning that sometimes things will be done to serve a fiscal purpose, and merely happen to violate some...social code.

the status quo isn't perpetrated in the "business world" because of an agenda, but rather simply because it's profitable. 

#121
Steelcan

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BioWare is going to market to the single largest fanbase over others, that's just logical. The Pax infographic even shows that MaleShep is just more popular so he's going to be featured more prominently. Whether you find an issue in that FemShep is less popular is another matter entirely.

The fact that for ME3 they did expand to including FemShep in trailers seems to be a point in their favor.

#122
Paul E Dangerously

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iakus wrote...
And DAO was an old school rpg. 


I'd argue with that given that it's from 2009 and has mechanics inspired more by any random MMO than Baldur's Gate, but eh. I'll take what I can get.

#123
Lady Lionheart

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I'd really, reeeeally, reeeeeeeeeeeeaaaaallllly love to see gameplay for the female Inquisitor
in the next demo. (If there's gonna be another.)
Or even a video only about 5-10 minutes long showing the Femquisitor off.


MAKE IT HAPPEN BIOWARE! :D

As for the trailer(s) I'd really like to see a female version, but if there isn't one I'd be cool with it.
I think I heard somewhere that CGI trailers cost quite a bit, so I'd prefer it if the money is used to improve and polish the game further.
This is just my opinion, though. :)

#124
ScarMK

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RedIntifada wrote...
The episode discusses ME's marketing (around the 19:55 mark) in particular the issue of the default protagonist being male and the female version being defined by the fact that she is female i.e. there is Shepard and femShepard rather than Shepard and maleShep.


So, if I'm reading this right, it's bad because femshep is defined by the fact she's female, but it would be ok if if male shep was defined by being male?  Someone please tell me I'm reading that wrong or missing something.

#125
Ianamus

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ScarMK wrote...

RedIntifada wrote...
The episode discusses ME's marketing (around the 19:55 mark) in particular the issue of the default protagonist being male and the female version being defined by the fact that she is female i.e. there is Shepard and femShepard rather than Shepard and maleShep.


So, if I'm reading this right, it's bad because femshep is defined by the fact she's female, but it would be ok if if male shep was defined by being male?  Someone please tell me I'm reading that wrong or missing something.


It's about the marketing portraying the male version of the charcter as the default/norm and the female version as a deviation from the norm. 

Modifié par EJ107, 19 novembre 2013 - 05:26 .