Steelcan wrote...
Starsyn wrote...
I'm not asking for a female on the box. I would like to see some non-human ladies in the trailers. I feel that would give viewers a chance to see that multiple races are back and to give some gender diversity in the trailers as well. As far as the box art, I'd rather see another stylized dragon-type logo. No protagonist on the cover needed.
I'd be willing to bet that most people who really care about that already know about it. Advertising is meant to draw in people who are unfamiliar with the series.
Fans of BioWare games and Fantasy Games in general have probably kept up on news for DA:I, there will certainly be the odd one who gave up after Origins and sees an ad and thinks "hmmm maybe I can look into this" but most will already know about it.
This is a grossly false assumption.
I'm not the target audience for a new Pokemon game - I have never played the series, never watched the cartoon and never really got into the collectible creature type of games. * Yet a new Pokemln game that had some amazing innovations that I, as a gamer, would be very interested in could hook me into the series, possibly even causing me to go back and buy previous products.
But I'll never know, because Pokemon advertises their games like they always do. Assuming that. I know much of anything about a Pokemon game overall gameplay structure or that. I would also somehow know about their new features because I'm a gamer is just wrong.
Never assume because you you told your most ardent fans hat the world at large knows jack. We still get weekly posts here on Bioware's own forum dedicated to the game who don't know new races are available.
Bioware would do well to assume mass market advertising is going to be seen by people who don't know what a video game even is.