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Show love for a female inquisitior in marketing


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#126
ManOfSteel

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Fast Jimmy wrote...

OdanUrr wrote...

Steelcan wrote...

Once again, when a Female Character becomes equally as profitable as a male character you will see a lot more ads featuring female customization options but not before that happens.


Image IPB


For the record, the Tomb Raider reboot did not meet the publisher's sales expectations and the series is possibly in limbo because of it. 

Unrealistic publisher expectations aside, it still isn't (apparently) an immediate go-to example of a female protag cashing in. 


It turned a profit late last year, and they've already announced that they're working on another game.

#127
Fast Jimmy

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Steelcan wrote...

Starsyn wrote...

I'm not asking for a female on the box. I would like to see some non-human ladies in the trailers. I feel that would give viewers a chance to see that multiple races are back and to give some gender diversity in the trailers as well. As far as the box art, I'd rather see another stylized dragon-type logo. No protagonist on the cover needed.


I'd be willing to bet that most people who really care about that already know about it.  Advertising is meant to draw in people who are unfamiliar with the series.

Fans of BioWare games and Fantasy Games in general have probably kept up on news for DA:I, there will certainly be the odd one who gave up after Origins and sees an ad and thinks "hmmm maybe I can look into this" but most will already know about it.

This is a grossly false assumption.

I'm not the target audience for a new Pokemon game - I have never played the series, never watched the cartoon and never really got into the collectible creature type of games. * Yet a new Pokemln game that had some amazing innovations that I, as a gamer, would be very interested in could hook me into the series, possibly even causing me to go back and buy previous products. 

But I'll never know, because Pokemon advertises their games like they always do. Assuming that. I know much of anything about a Pokemon game overall gameplay structure or that. I would also somehow know about their new features because I'm a gamer is just wrong. 

Never assume because you you told your most ardent fans hat the world at large knows jack. We still get weekly posts here on Bioware's own forum dedicated to the game who don't know new races are available. 

Bioware would do well to assume mass market advertising is going to be seen by people who don't know what a video game even is. 

#128
The Night Mammoth

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Fast Jimmy wrote...

For the record, the Tomb Raider reboot did not meet the publisher's sales expectations and the series is possibly in limbo because of it. 

Unrealistic publisher expectations aside, it still isn't (apparently) an immediate go-to example of a female protag cashing in. 

They announced a direct sequel at the end of last year so I don't know where this limbo status is coming from. 

#129
MassivelyEffective0730

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I'd rather have a straight white male as the inquisitor in the marketing.

No one ever sticks up for the straight white males anymore.

And yes, I am being serious.

Modifié par MassivelyEffective0730, 29 janvier 2014 - 02:08 .


#130
Steelcan

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Fast Jimmy wrote...

Assuming people don't go out of their way to educate themselves on features they are given no indicator to think even exist are somehow intentionally doing so is silly.

Bioware as a company invests millions in making systems that let people play games with different appearances, genders, sexual orientations, play styles, plot choices and outcomes. Yet they spend practically zero on mass market advertising that let's players unfamiliar with the game, Bioware or RPGs in general about this. Instead, they make CoD-type trailers featuring set protagonists who the player shouldn't be encouraged to even use because it winds up creating a SMALLER return on Bioware's financial investment in such systems.

That's just laughably stupid, honestly. Advertise what you are doing and how you are different in he industry. Don't market your game as something it wasn't intended to be, especially when such marketing doesn't (at all) play to your strengths.


That raises the question of how much advertising they get during "controversy"  I remember several news sites reporting on ME3's inclusion of gay romances.

It also seems to me that BioWare is trying to appeal with "CoD-type trailers" to fans of CoD, BF, Halo, etc... because thats the market they want to tap into

#131
Fast Jimmy

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It turned a profit late last year, and they've already announced that they're working on another game.


I never said they did not make a profit. DA2 made a profit. Yet it is regarded as a failure, with less than half the sales of its predecessor.

I said it did not meet the publisher's expectations. Which it didn't. I was not aware they had greenlit a sequel, though. Thank you for that correction.

Modifié par Fast Jimmy, 29 janvier 2014 - 02:13 .


#132
Steelcan

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Fast Jimmy wrote...

This is a grossly false assumption.

I'm not the target audience for a new Pokemon game - I have never played the series, never watched the cartoon and never really got into the collectible creature type of games. * Yet a new Pokemln game that had some amazing innovations that I, as a gamer, would be very interested in could hook me into the series, possibly even causing me to go back and buy previous products. 

But I'll never know, because Pokemon advertises their games like they always do. Assuming that. I know much of anything about a Pokemon game overall gameplay structure or that. I would also somehow know about their new features because I'm a gamer is just wrong. 

Never assume because you you told your most ardent fans hat the world at large knows jack. We still get weekly posts here on Bioware's own forum dedicated to the game who don't know new races are available. 

Bioware would do well to assume mass market advertising is going to be seen by people who don't know what a video game even is. 


You are working on the assumptiomn that BioWare wants to use these features as a selling point on their games.  They clearly don't.  They may sing the praises on BSN and to gaming news sites, but they want to get the big dollars in the FPS/TPS genre so ME3 trailer looks like a re-skinned Gears trailer.

The teaser for DA:I also seems geared toward a certain market, namely those who play the Witcher and not DA.

#133
GreyLycanTrope

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Slight correction, Tomb Raiders initial release didn't meet expectation for such a long running franchise, however it's sale have done rather well afterwards and they are working on a Next (or current) Gen follow up as of Nov 2013. That's part of the reason they released the Definitive Edition for PS4 and Xbone as well.

Also Steel, the conventional thinking of industry's marketing certainly believes that games that feature male protagonists on the cover do better but there is evidence suggesting that perspective is skewed and outdated and yes people in the industry are aware of that.

#134
Star fury

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chuckwells62 wrote...

I enjoyed seeing those statistics; so thanks! I wish that I could remember how many times I played through ME2. I know that it was over a dozen times, but beyond that mental round off - - - who knows? I have played Dragon Age: Origins at least a couple of dozen times.


Yeah, me too, I have about 6 or 7 ME1-2 playthroughs and the same number of DA:O playthroughs, Good memories. 50% of players finishing ME2 is actually a lot. I think I saw a statistic that only 10% players finish an average game.

#135
Battlebloodmage

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Fast Jimmy wrote...

It turned a profit late last year, and they've already announced that they're working on another game.


I never said they did not make a profit. DA2 made a profit. Yet it is regarded as a failure, with less than half the sales of its predecessor.

I said it did not meet the publisher's expectations. Which it didn't. I was not aware they had greenlit a sequel, though. Thank you for that correction.

The result is really skewered if we just use certain games with female protagonists as the basic seeing as how little games there are featured females or even minority protagonists. It's catch-22 like saying white Middle class doesn't want to see Asian actors on film so we must make every feature films with white male protagonists when there are barely any film with Asian actors in it in the first place. Minorities can't prove their worth unless they are given the opportunities to prove the industry wrong. The Walking Dead season 2 featured a black female as the main protagonist, and it's being received very favorably with critics and fans so far. The industry is so obsessed over money, so not many would be willing to take that risk in featuring minorities in the prominent role. While I would want to see a minority inquisitor being marketed, I could see why it's not gonna happen. 

#136
ames4u

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They could do a transition between races and genders in a trailer or gameplay trailer to show the possibilities available for the Inquisitor. But chances are they will either not do it all, or just do half-hearted femquisitor trailers like femshep.

#137
Fast Jimmy

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Steelcan wrote...

Fast Jimmy wrote...

Assuming people don't go out of their way to educate themselves on features they are given no indicator to think even exist are somehow intentionally doing so is silly. 

Bioware as a company invests millions in making systems that let people play games with different appearances, genders, sexual orientations, play styles, plot choices and outcomes. Yet they spend practically zero on mass market advertising that let's players unfamiliar with the game, Bioware or RPGs in general about this. Instead, they make CoD-type trailers featuring set protagonists who the player shouldn't be encouraged to even use because it winds up creating a SMALLER return on Bioware's financial investment in such systems. 

That's just laughably stupid, honestly. Advertise what you are doing and how you are different in he industry. Don't market your game as something it wasn't intended to be, especially when such marketing doesn't (at all) play to your strengths.


That raises the question of how much advertising they get during "controversy"  I remember several news sites reporting on ME3's inclusion of gay romances.

It also seems to me that BioWare is trying to appeal with "CoD-type trailers" to fans of CoD, BF, Halo, etc... because thats the market they want to tap into


And Siberia wants the tourism that Florida gets. That doesn't mean they would be smart to advertise sunny beaches and Disney World. It would make more sense for them to advertise snow sports, rugged outdoors, artic wildlife and, all in all, being miserable. 

#138
OdanUrr

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Steelcan wrote...

It also seems to me that BioWare is trying to appeal with "CoD-type trailers" to fans of CoD, BF, Halo, etc... because thats the market they want to tap into


Truly, I have no idea what you're talking about.

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#139
Steelcan

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Fast Jimmy wrote...

And Siberia wants the tourism that Florida gets. That doesn't mean they would be smart to advertise sunny beaches and Disney World. It would make more sense for them to advertise snow sports, rugged outdoors, artic wildlife and, all in all, being miserable. 

You could say that in this analogy Siberia then did some rapid terraforming that just comes out as a humid and hot mush that no one really wants to go near.

#140
Steelcan

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OdanUrr wrote...

Steelcan wrote...

It also seems to me that BioWare is trying to appeal with "CoD-type trailers" to fans of CoD, BF, Halo, etc... because thats the market they want to tap into


Truly, I have no idea what you're talking about.

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Even better

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#141
GreyLycanTrope

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It's an EA game. Right hand holds the gun, left hand holds the orange.

Modifié par Greylycantrope, 29 janvier 2014 - 02:40 .


#142
happy_daiz

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I'd rather they focus on companions, main characters/antagonists, epic battles, and scenery in their marketing. If they do focus on the Inquisitor, perhaps this is their chance to let the race options be the star. Not the gender of the Inquisitor.

Modifié par happy_daiz, 29 janvier 2014 - 02:42 .


#143
Br3admax

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ames4u wrote...

They could do a transition between races and genders in a trailer or gameplay trailer to show the possibilities available for the Inquisitor. But chances are they will either not do it all, or just do half-hearted femquisitor trailers like femshep.

Did you even watch Femshep's trailer? It was just as "half-hearted" as any of the other ones. 

#144
Br3admax

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happy_daiz wrote...

I'd rather they focus on companions, main characters/antagonists, epic battles, and scenery in their marketing. If they do focus on the Inquisitor, perhaps this is their chance to let the race options be the star. Not the gender of the Inquisitor.

Eh, who would they be advertising this too, when only a very small percentage of their players even look at these options? 

#145
OdanUrr

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Br3ad wrote...

ames4u wrote...

They could do a transition between races and genders in a trailer or gameplay trailer to show the possibilities available for the Inquisitor. But chances are they will either not do it all, or just do half-hearted femquisitor trailers like femshep.

Did you even watch Femshep's trailer? It was just as "half-hearted" as any of the other ones. 


A little too true for comfort.:blush:

#146
Steelcan

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happy_daiz wrote...

I'd rather they focus on companions, main characters/antagonists, epic battles, and scenery in their marketing. If they do focus on the Inquisitor, perhaps this is their chance to let the race options be the star. Not the gender of the Inquisitor.


I'd like to see why I should buy this game and not the Witcher 3

#147
happy_daiz

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Br3ad wrote...

happy_daiz wrote...

I'd rather they focus on companions, main characters/antagonists, epic battles, and scenery in their marketing. If they do focus on the Inquisitor, perhaps this is their chance to let the race options be the star. Not the gender of the Inquisitor.

Eh, who would they be advertising this too, when only a very small percentage of their players even look at these options? 

Me, of course. Image IPB

Yes, I know, it's a pipe dream, which is why I expressed it as an opinion. BW's marketing team will probably want to have a 'hook', and it will most likely be human male Inquisitor. So dreadfully boring and expected.

#148
RedArmyShogun

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I'm so happy that humanity has delt with the millions of problems it faces everyday to focus on such a unimportant event.

First World Middle Class Problems, Am I Rite?

#149
JerZey CJ

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Greylycantrope wrote...

Slight correction, Tomb Raiders initial release didn't meet expectation for such a long running franchise, however it's sale have done rather well afterwards and they are working on a Next (or current) Gen follow up as of Nov 2013. That's part of the reason they released the Definitive Edition for PS4 and Xbone as well.

Also Steel, the conventional thinking of industry's marketing certainly believes that games that feature male protagonists on the cover do better but there is evidence suggesting that perspective is skewed and outdated and yes people in the industry are aware of that.

You, Sir, just made me look up the episode of Jack Chan Adventures where Jade gets to control the Shadowkhan. I haven't watched that show since I was 9 or 10.

#150
Steelcan

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happy_daiz wrote...

Br3ad wrote...

happy_daiz wrote...

I'd rather they focus on companions, main characters/antagonists, epic battles, and scenery in their marketing. If they do focus on the Inquisitor, perhaps this is their chance to let the race options be the star. Not the gender of the Inquisitor.

Eh, who would they be advertising this too, when only a very small percentage of their players even look at these options? 

Me, of course. Image IPB

Yes, I know, it's a pipe dream, which is why I expressed it as an opinion. BW's marketing team will probably want to have a 'hook', and it will most likely be human male Inquisitor. So dreadfully boring and expected.

pfft I don't know about anyone else but I don't plan on playing as anything but a white male inqusitor for at leasta  few months after release