472 réponses à ce sujet

[jaza]

Star fury wrote...

Covi wrote...

It was based on ME3, and you could play a female Shepard since ME1. You can find the infographic here: http://images.vg247....infographic.jpg

So according to Bioware data a number of female players declined from ME2 to ME3(20% to 18%). It's funny how some bsn posters argue that female gamers consist a half of playerbase. 

It really is.

[Quill74Pen]

General TSAR wrote...

Andrastee wrote...
2. If there are fewer women than men playing (and I think that's true) then it demonstrates room for growth among female players. Isn't it rather short-sighted to aim your marketing only at the people who are already buying your product?

No it's a sound business decision.

A good business does indeed cater to its existing customer base — but it's also always looking to expand that base. And, the fact is, more and more women are becoming gamers every year.

So, with two plus two equaling four, I am quite certain that EA and Bioware are forward-looking entities who would love nothing more than to expand their customer base. And one good opportunity to do so is to entice women into buying their gaming products.

[mopotter]

Fast Jimmy wrote...

Chanda wrote...

mopotter wrote...

Thibax wrote...

Then what is the best female option to appear in trailers?
What race? color skin? color hair? color eyes? class?
Because they need to choose one, at least. Since, the male version is a white male human and warrior.

Actually, I don't think they should choose either.  They can do a lot with computer programs now a days.  Take a scene from the game and morph that character showing the options the player can have, Sure, start out as a white male human warrior with ponytail hair white as snow,  then morph into an elven male archer, morphing into an elven female carrying a sword at her side morphing into a redheaded mage, into a male mage with scars into.... the options are endless.  And say something about the game letting you be the inquisitor you want to be in a world you can help or destroy.  or whatever you can do.   

This is an awesome idea. Bioware's marketing people should take notice.

Especially if they could make the white human male with the ponytail hair that is white as snow also have yellow eyes...

YES, not that I'd want yellow eyes, but I'm positive someone would love them.  I belive I saw pretty much the same idea from you before I started posting.    They need to show what the gamer can do in their game, But have to admit I don't expect it, too radical.   

[Exaltation]

Just make hermaphrodite Inquisitor and all are happy lol.

[9TailsFox]

Exaltation wrote...

Just make hermaphrodite Inquisitor and all are happy lol.

Humans always find reason to be offended.

Modifié par 9TailsFox, 07 février 2014 - 12:58 .

[animedreamer]

BlueMagitek wrote...

Considering that different races was taken out, while being able to select your sex was kept in, I imagine that would be higher priority. Especially as class and race likely have a greater impact on gameplay than sex.

As you said yourself, there's plenty of art and I doubt they would take out something that was in both Dragon Age games.

When did they say that? I thought we were all green lights on various races being selectable?

[kuro_sasori]

Exaltation wrote...

Just make hermaphrodite Inquisitor and all are happy lol.

Would something like this work?

[Heimdall]

animedreamer wrote...

BlueMagitek wrote...

Considering that different races was taken out, while being able to select your sex was kept in, I imagine that would be higher priority. Especially as class and race likely have a greater impact on gameplay than sex.

As you said yourself, there's plenty of art and I doubt they would take out something that was in both Dragon Age games.

When did they say that? I thought we were all green lights on various races being selectable?

BlueMagitek meant that races weren't implemented in DA2 while gender choice has remained consistent, I believe.

[Wulfram]

I want to promote my Inquisitor to Empress.

I'd like to see the ability to create your own character advertised, which would naturally include showing off female characters.

Like, show 4 inquisitors. Say, female elf Mage and qunari Warrior, male dwarf Rogue and human Warrior.

Modifié par Wulfram, 07 février 2014 - 01:18 .

[animedreamer]

Wulfram wrote...

I want to promote my Inquisitor to Empress.

I'd like to see the ability to create your own character advertised, which would naturally include showing off female characters.

Like, show 4 inquisitors. Say, female elf Mage and qunari Warrior, male dwarf Rogue and human Warrior.

ok

[Fyurian2]

Battlebloodmage wrote...

A lot of people stated that it's a lot harder to make your character look as attractive as the default. They're using a freaking model for the face afterall.

Their Shep:



Your Shep:



https://encrypted-tb...x9eggpAJ3tf8alA

I typically just played with default for both male & female shep. Simply because the facial customisation options were extremely limited.
The Sheploo face felt more like "here's the kind of thing you want to make for yourself, but we're not letting you".

[Seboist]

Exaltation wrote...

Just make hermaphrodite Inquisitor and all are happy lol.

No need, Bioware's protags already are. There's no real diference between genders after all.

[Jaulen]

General TSAR wrote...

Andrastee wrote...
2. If there are fewer women than men playing (and I think that's true) then it demonstrates room for growth among female players. Isn't it rather short-sighted to aim your marketing only at the people who are already buying your product?

No it's a sound business decision.

Don't know much about business do you?


And to those of you saying only 18% of players played femShep (and that means there was only 18% female players)...you don't stay in business long, or grow your business if you ignore almost a FIFTH of your customer base.

Dang. I really hope none of you are business or advertising majors.

You FOCUS on your core group, while also making marketing that appeals to the OTHER customers you hope to nab, or that part of the customer base you have that's a minority to expand it.


The NFL, Harley Davidson, are perfect examples of  male dominated businesses that have VERY successfully marketed to the female fan base. 

Modifié par Jaulen, 07 février 2014 - 02:10 .

[Br3admax]

Jaulen wrote...

General TSAR wrote...

Andrastee wrote...
2. If there are fewer women than men playing (and I think that's true) then it demonstrates room for growth among female players. Isn't it rather short-sighted to aim your marketing only at the people who are already buying your product?

No it's a sound business decision.

Don't know much about business do you?

Ads are for the causal gamer, dollars to dollars, they would save much more money trying to bring in more casual male gamers, as there are more of them, than casual female gamers. It's a business, and ads are not there to keep the current fans happy. That is what the game itself, and things like E3 are for. If they want to show off the Femquisitor, they should do it in an ad that shows off all possible Inquisitors, but even then, marketing the Malequisitor would still have a much higher potential effect. 

[Mirrman70]

I don't really understand this need for showing both genders... if they only showed female characters I would still buy it, I have bought a multitude of games where the either the main character is female or at least canon as a female. Gender of the character does not stop me from playing a game.

[Br3admax]

Jaulen wrote...

You FOCUS on your core group, while also making marketing that appeals to the OTHER customers you hope to nab, or that part of the customer base you have that's a minority to expand it.

Potential expansion has to be high enough to warrant it. 

[GreyLycanTrope]

jaza wrote...

Star fury wrote...

Covi wrote...

It was based on ME3, and you could play a female Shepard since ME1. You can find the infographic here: http://images.vg247....infographic.jpg

So according to Bioware data a number of female players declined from ME2 to ME3(20% to 18%). It's funny how some bsn posters argue that female gamers consist a half of playerbase. 

It really is.

You're assuming female players necessarily play female characters.

Modifié par Greylycantrope, 07 février 2014 - 02:12 .

[Jaulen]

Br3ad wrote...

Jaulen wrote...

You FOCUS on your core group, while also making marketing that appeals to the OTHER customers you hope to nab, or that part of the customer base you have that's a minority to expand it.

Potential expansion has to be high enough to warrant it. 

A fifth of the market warrants it.

As I said, most of you aren't business majors. 
Ignoring a fifth of your fanbase and mnarketing to the echo chamber EXCLUSIVELY is very very bad business.

You want Bioware to stagnate? Sure....market only to the portion of the white male fandom that would buy a fantasy RPG while totally ignoring all the other potential fans out there.

I'm not saying that ALL marketing has to be focused on femnale players, or the multi-race ability....but a PORTION of the marketing SHOULD be targeted to the female gamer.

You guys also have an inability to understand that Focus =/= Exclusively

Modifié par Jaulen, 07 février 2014 - 02:15 .

[ruggly]

mopotter wrote...
It's very hard to research a game you don't know you will like.

How is it hard?  All you have to do is plug the name of the game into the google search bar to find out more about it.  I've done that with plenty of games I don't know much about.  The whole point of research is to find out more about the game to see if you might like things that they didn't show.

I'm a female gamer myself, and I purchased Mass Effect before I even knew you could play as a female because it looked interesting just from the Steam store.

[OdanUrr]

Jaulen wrote...

As I said, most of you aren't business majors.

That's a bit uncalled for, especially when there are people who specialize in marketing and still make dreadful campaigns.

Modifié par OdanUrr, 07 février 2014 - 02:20 .

[Seboist]

Greylycantrope wrote...

jaza wrote...

Star fury wrote...

Covi wrote...

It was based on ME3, and you could play a female Shepard since ME1. You can find the infographic here: http://images.vg247....infographic.jpg

So according to Bioware data a number of female players declined from ME2 to ME3(20% to 18%). It's funny how some bsn posters argue that female gamers consist a half of playerbase. 

It really is.

You're assuming female players necessarily play female characters.

Which potentially makes the abysmal 18% stat for femshep even more of a joke. More female players could've been playing as male Shep!

[Br3admax]

Jaulen wrote...

Br3ad wrote...

Jaulen wrote...

You FOCUS on your core group, while also making marketing that appeals to the OTHER customers you hope to nab, or that part of the customer base you have that's a minority to expand it.

Potential expansion has to be high enough to warrant it. 

A fifth of the market warrants it.

Potential growth, not the current proportions.

As I said, most of you aren't business majors. 

You know nothing about me.

Ignoring a fifth of your fanbase and mnarketing to the echo chamber EXCLUSIVELY is very very bad business.

Marketing isn't about pandering to your current customers. If there were no Female Inquisitor presentations at all, then this would make sense, however given what they've shown so far, this is hardly the case.

You want Bioware to stagnate? Sure....market only to the portion of the white male fandom that would buy a fantasy RPG while totally ignoring all the other potential fans out there.

Potential fans, as in people who will actually finish the game to their enjoyment shoudn't care about the marketing. They should care about the game itself. Fans would look into the game. Fans would know about the Female Inquisitor already. I've never bought anything off of what I've seen in an ad. Ads are for the casual, literally. Those aren't fans. Not the kind that care anyway.

I'm not saying that ALL marketing has to be focused on femnale players, or the multi-race ability....but a PORTION of the marketing SHOULD be targeted to the female gamer.

I never said that it shouldn't. I'm talked about the economic decision not to. I never said that it was right, and I never said that they shouldn't show off the game. I've said the opposite in fact.

You guys also have an inability to understand that Focus =/= Exclusively

No, we understand that Enclusively =/= Quality, nor does it =/= Right or Smart.

Modifié par Br3ad, 07 février 2014 - 02:27 .

[KaiserShep]

Mirrman70 wrote...

I don't really understand this need for showing both genders... if they only showed female characters I would still buy it, I have bought a multitude of games where the either the main character is female or at least canon as a female. Gender of the character does not stop me from playing a game.

Though this is strictly anecdotal, I have seen comments outside of BSN from casual gamers that sometimes expressed their disinterest in a game until they found out that they could actually choose between sexes in a game. I suspect that the number of people who feel this way is high enough that advertising this feature is rather important. Sure, plenty of people would buy the game regardless of this feature, but that does not discount the importance of showing it off to those that may place higher priority on it in an RPG.

[happy_daiz]

I'm female, I typically play as a female, and I really don't care much either way about how this is marketed, (as long as there's no awesome button).

That said, I think bouncing around between a male and female protagonist in promotional materials could create a disconnect for people who haven't played previous games. If they don't know you can play either male/female, wouldn't showing both create confusion, unless it's explicitly mentioned that you can choose one or the other? And is that worth mentioning, when playable races are the bigger deal (imho)?

I just don't think women need to be shown in higher regard than men, when both pcs are equal in this game. If they can find a happy medium, cool. If not, I'd rather they go for consistency, not confusion.

Modifié par happy_daiz, 07 février 2014 - 02:30 .

[KaiserShep]

I doubt there would be any confusion. Mass Effect 3's marketing didn't confuse anyone, even though ME and ME2 never showed femshep in any game trailers.