Bioware's marketing hasn't been the best IMO. Half their images are filled with bugs, floating dead people and terrible clipping issues.
Because we all know it is way better to show off bullshots, right? A lot of developers lie to us through screenshots and trailers shown, at least Bioware is not afraid to show the real deal. Heck, even the fan favorite game, the Witcher 3 has countless of screenshots with all kinds of bugs and yet their marketing is not suffering. If people can deal with it with the Witcher 3, I don't see why Bioware should be damned for it.
And as to the comment concerning the reuse of gear from DA2, I really fail to see how that is bad marketing or how that remotely diminishes confidence. Is there some rule that gear can't be reused in the same game series more than once?