There are numerous examples of that. Take Steam vs. Origin. They're basically the same, both use DRM, except that Steam is superior in the number of products it has on offer, and no one is forced to use it. However, if I want to play a Dragon Age game, I'm forced to use Origin. And the result is clear, people like Steam, and people don't like Origin.
Steam is increasingly becoming more and more ubiquitous for a lot of games. Much like how Dragon Age 2 requires Origin, I cannot play a Valve game without Steam. There are also non-Valve games that require Steam too.
It's not surprising that the most owned (and most played) games on Steam are Valve games. The ones that aren't Valve games are popular games like Skyrim and Civ 5 that require Steam to be played. So I don't agree that "no one is forced to use Steam." I know that there are some games that you can buy on Steam that you can run just by running the executable (I believe Europa Universalis does this), though validating the game via Steam is still required I believe (I don't know since I just play the game with Steam running).
But Valve also pushed the ubiquity of Steam through their required installs. Because they recognized that as a platform, having people installing their software made it common place and allowed for ease of advertising directly to the consumer.
As for people liking Steam but not Origin? Well, I remember when Steam was universally loathed. I think that (fortunately for PC gaming too) Valve pushing through the hate and not giving up on the project was a good decision.
Because EA is using every trick in the book to make money by exploiting the customers, treating them as mindless consumers, while forfeiting every opportunity to make money in a way that respects the customers, treats them with dignity. I won't go on, because I hope by now, I made my point.
Wouldn't this mean we'd be making some sort of "pay to use" toolset or something? Or a host of other things? Rather than simply deciding to not do it? I don't think the analogy works.
Here's my point, however. When fans want something, they recognize that EA (or any company) is a business with the goals of making money, so they dress up the request they make as having obvious financial benefits because they believe that by doing so, they make can make a case for the business men that count dollars. They do this without any context (not that they should have the context) about what the actual costs are. They imagine what might be reasonable costs, mitigate them and speak highly of the benefits. Any fan of any feature (whether it be me wanting something, or you wanting something) has a tendency to do this, I find.
So yes, when I see people accuse us of being money grubbing, while ostensibly NOT doing something that obviously would make us more money (and not even replacing it with some nefarious, company-first anti-consumer thing instead), I think that people are being selective in how they apply their reasoning because they want to maximize support for The Thing They Want™ while not undermining that support.
I think you give EA entirely too much credit for spear heading the F2P microtransaction model and undermining what was otherwise a solid and working model. You can not like what they've done (I tend to not find F2P games particularly interesting most of the time so I don't really pick them up... although I will be picking up Garden Warfare on PC because according to my friends that play it, it's insanely fun) and you're well within your right to believe that, and I won't begrudge you from sharing it. But I do disagree with your assessment, with my bias stated. Agree to disagree at this point?