You have official numbers showing that half of BioWare's customers are women? And I'm not saying that they shouldn't market to women. I'm saying they have NO obligation to do so unless it makes financial sense for them.
Nowhere did I say you said they should only market to women or only show female characters. You're trying to put words in my mouth.
And we seriously need to drop this notion half of gamers are women. Those numbers are misleading because they treat mobile games like Flappy Bird the same as Dragon Age and for our purposes that's ridiculous. Most console gamers are still men by a sizable margin and most PC gamers are men by a huge margin. Women don't actually make up half of Inquisition's potential customers. I wish more women were playing "hardcore" games since it probably reduce the likelihood of homophobic slurs being bandied about on XBox but alas, that is simply not the case.
Okay since Allan has stepped in and said to move this to the other thread I'll make sure this is my last post on the matter (while also apologizing to ElitePineCone for derailing his thread further). I was honestly going to make an attempt to search the web for the numbers, but its clear that regardless of whether I did find it, hell if the head of BioWare's Marketing, Social Network or whoever's job it is to measure these things came in here and said straight off that women made up half of their gamer base or even slightly more than half that you would nitpick anything put in front of you.
Does BioWare have an obligation to market to women? Yes they do. If they feel that their female gamer base is large enough or that the potential growth the demographic could have is positively influenced by marketing/appealing to women, however small they owe it to their investors to do their best and increase sales. They are OBLIGATED to do everything within their power to increase sales not only on a short term, but long term basis. Does that mean these investors are on the pulse of gaming and know that there is a large and continually growing female gamer base? I don't know, but I'm sure they'd hope that this market is at least within consideration and in the case of Dragon Age's gamerbase being catered to.
You know you're ready to jump down other people's throats on where they get their numbers, but are just as quick to start spewing conjecture. How many of these people who play a lot of mobile games branch out into what you consider hardcore games? How many are influenced by media campaigns that positively portray someone in their demographic playing that game?
In short, women are paying customers just as much as men





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