usually depend on the character I want to play. Usually good looking but not too much. Rogues, for example, have cute features, but short hair and little make up. mages have long hair (but tied up) and a good measure of make up. Than depending on the personality, they have tatooes or scars.
I don't look at myself to create a character. maybe sometime I can take ispiration from a character from a movie, or comic or even anime.
same for the males. I just make my immagination in motion, or take ispiration from some character I liked from othes media, maybe making a few changes to appeal more to me.
But one feature I like are particular colored eyes. I love making character with blue-grey, brilliant green, red, violet, very light gray, or yellow eyes. i like when the eyes catch the attention on an otherwise semi-bland character. I think eyes are what mostly can attract on the character I create.