I don't really see why everyone is making a big fuss over it, any female who plays games will have heard of Dragon Age and if they aren't on board with it that's probably due to disinterest. People know how progressive DA is. So why advertise at all? The answer: to draw in the last drops of the market, primarily white males. They are the dominant demographic within gamers so it shouldn't come as a surprise that most of the trailers show a white male.
Thats a lot of assumptions going on in there. No 90% of the women I talk to on games knows nothing about DA and less about ME's option. I asked a nurse recently who saw my playing my psp in the waiting room and struck up a gaming conversation with me back in the room what games she liked she listed a few titles then I said have you heard about DA or ME and she said yes to ME but was disappointed fem shep was only in the third game which I then had to correct her on. She said she wish she could play a midevil game as a woman I said DA is perfect she knew nothing of the game nor the option to be the fem hero. I run into men who also don't know this fact. If BW shouldn't be bothered to advertise their fem hero they should stop advertising their male one because everyone knows male is defult and in every single game that has a human lead save a few exceptions however BW advertising at a 50/50 split with this game and men freak out asking and fretting over can I be a man? Wow you don't see him 100% of the time and you're worried? Women usually don't even get that courtesy from the 90's till now if you have the option to play as a woman more likely then not you won't be told about it for anything other then your friends, you checked wikkia after the game came out, you found some obscure fan on youtube that said so and you guessed it buy the game and findout $60 - $100 for roulette on can I even play my gender in this world? That's why lots of women wait till sales happen, even more so that most retail stores devalue your game the moment it hits your hand you can't do exchanges half the time and don't even ask for a full cash refund they'll make you trade it in.
Males are the dominate demographic or is it only so because the industry created the one sided demand via constant ideal reinforcement? A simple pull of FB data in 2014 shows console gamers are pretty much even
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What were the top games played by each sex in 2013 on xbox live? Answer

Women also made up 40% of the console gamers in 2011. And we already knew this from the 80's but people keep forgetting the more inclusive you are in game design, themes, and characters the more both sexes play your game. Studies done on children who make games found out girls make games inclusive of even boys adding in male characters just in case they'd like to enjoy their space game boys exclude girl by thinking only boys play and only boys will want to play their spy game. Classes then picked the games they liked more picked the girls games because the character variety it offers but they did most enjoy the themes presented for the boy games so what do we learn from this? You can have male themed games but make sure you have multiple characters and consider the fact girls are playing your game and be sure to make sure themes, situations, and experiences can be tailored to their likes as well it maybe a shock but men and women can like alot of similar things so you only need to then get creative on the little things.