I believe it was the developers of Disney's Frozen who landed in some hot water for complaining about how hard it was to make unique looking women in animation (they had to make TWO princesses guys!!!...who both look a lot like Rapunzel
).
The beauty norms are so ingrained that its not just confining what people want to do it is confining their imagination too. The design team literally couldn't think of how to differentiate two female leads.
Apart from hair and make up Elsa and Anna looked exactly alike (and, as you said, they looked exactly like Rapunzel). It's weird, because Kristof and Hans could both be considered attractive and their faces were pretty different from each other, and the older Disney princesses are no clones. Pocahontas, Aurora, Ariel and Snow White all look unique.
DAI actually doesn't appear to be showing much variability in the female faces either. For some reason the designer are now obsessed with a prominent, masculine jaw and they have put it on both Cassandra and Morrigan already, while they previously had more feminine features. It's like after Aveline they feel the need to give their iconic "strong female characters" a masculine look. That's not necessarily bad, but I feel it's becoming overly prevalent. They're doing it with the hair as well. Three female companions, and one is bald, one has very short hair, and the last one has short hair. Is it no longer possible to look feminine and still be strong and even a skilled fighter?
I get that short hair can suit a practical personality, but it's not like a less feminine appearance is absolutely necessary for every strong fighter character. I know it will be defended with "but it suits the character!" but to me that argument is not very good. Your jawline does not determine what kind of personality you have. It was also used to defend Isabela's ridiculous appearance. So huge breasts are normal on a character who engages in casual sex? She enjoys sex because she has such large breasts? Or she grew them when she lost her virginity and thought "ohh, this feels good"? Isabela could (and, imo, should) have looked like this and it would have "suited" her character just as well, perhaps even better: http://nenethomas.co...t-prints/thorn/ (sorry, it won't let me link the image directly)
Ehh, I'm not sure I'm actually making a point here.
Just some random thoughts that have been in my head for some time and I wanted to get them out somewhere. Sorry. 