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Could we please see more of the Lady Inquisitor?


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#2001
9TailsFox

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Perhaps I am misunderstanding your post but it sounds like you're saying since because some of us enjoy romances greatly in the game its the only part that should be advertised to women that there is nothing else that female gamers could get from the game other than romance so that's why marketing doesn't carter to us unless its shoving love stories down our throats. Is that correct? Cause that comes off as rather rude and seems like your taking it to a fairly extreme side with romances in the games being a concern. If I misunderstood what you meant I apologize

You misunderstand. I try to imply nothing, Just explain why it is, as it is, You can see all evidence on BSN. Huge amount of people like romances in DA, for some this is even main reason why they get into DA or ME.



#2002
Hanako Ikezawa

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I think to sum it up in two words they are saying: sex sells. 



#2003
9TailsFox

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I think to sum it up in two words they are saying: sex sells. 

Even if Bioware try remove sex from there game, it still sells good. :lol: Yes fox news people play 60h+ game for 2min. sex romance scene. :wacko:

1732551-481.png


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#2004
Hanako Ikezawa

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Even if Bioware try remove sex from there game, it still sells good. :lol: Yes fox news people play 60h+ game for 2min. sex romance scene. :wacko:

1732551-481.png

Been a while since I've seen that image.  :lol:

 

Don't get me started on the Faux News 'Sexbox' "story". I can only assume they didn't do games like the Witcher, which actually has messed up objectifying women stuff in it, due to the rage the Internet gave them over what they did with Mass Effect. 


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#2005
HuldraDancer

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You misunderstand. I try to imply nothing, Just explain why it is, as it is, You can see all evidence on BSN. Huge amount of people like romances in DA, for some this is even main reason why they get into DA or ME.

 

Then I apologize if I came off as rude. Though it does seem like a narrow funnel to explain why most marketing thinks women should be only interested in the romances. But my experience to picking up the game has a lot to do with my male cousin who told me about it and he vastly enjoyed the romances himself I just got excited about being a dwarf :D  but I'm getting off topic my bad.

 

I think to sum it up in two words they are saying: sex sells. 

 

Yes it seems I have misunderstood what they meant I'll try to reread a third time before I respond to someone. As true as it is it would be nice if sex didn't' have to be what sold something for once, I'd love to sit down and watch a trailer for something without hearing a certain relative talk about whether the female actors are 'hot enough' to be in the movie but I am getting off topic again sorry.



#2006
Kage

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I just cant keep up with so many posts! :D

 

I can agree that 48% are women gamers, but how many of them would check regularly the XBOX and PLAYSTATION and PC games? (Which is where Bioware is) And how many just check mobile app's and Nintendo products?

 

Dont think marketing is not addressing females for gaming. Nintendo does that HEAVILY in my country, we even have commercials on TV of Penélope Cruz playing the Nintendo DS, and having a funny competition with her sister. Nintendo has devoted (in Spain at least) to the female customers, and their marketing is really agressive in that way.

 

Of all the females of my age I know, probably half of them are gamers yeah, I would say even much more (because since I am gamer, I tend to know gaming people too). But not of XBOX/Play/PC, most of them just play Nintendo and/or Mobile apps. My girlfriend is a total gamer geek (one of those jewels I was lucky enough to find), but she would have not discovered ever Dragon Age if it wasnt for me. You know how we discovered it? Because she gave DAO to me as a Christmas present, being an XBOX RPG with dragons. She didnt even play it until she saw me romancing Alistair XD. And now she is so hooked I am afraid we will have to purchase 2 copies of DAI to avoid a war.

 

And I see this really often, many females are gamers, but they do not have XBOX/PLAY/PC(a gaming one) platforms, it is quite an investment. And they have enough with Nintendo or even the mobile in some cases.

 

The interesting number would be to know how many females owned and played XBOX/PS/PC games. Which is the % of that. I have no idea, but I would guess it is still too little.

 

So if I were to make the decision about how the poster/box is, I would still place there an image oriented to males, or at least neutral. In the trailer, I would still use the Inquisitor as a male for sure. I know this is as you also said a problem because since I would be atracting males, then males would still be the ones that buy more my product, egg/chicken dilema. But it is less risky, and it is my money at stake.

 

However, do not think for a single moment that I would not target females in any marketing. As I have said before, this only applies to the first impression marketing, to attract the customer that is just looking at the store bored while waiting for a friend/partner or just passing by.

There is a lot of more marketing that I would totally target females HEAVILY. And I mean Cullen heavily for example. Of all Bioware fans, I can easily see a 50% female group, and even growing. There are few games out there that have female-friendly content and are this good. Bioware makes RPG that focus on character development, lore, relationships between characters, etc. This is interesting for everyone, not just for males (usually). Keep in mind that I am generalizing here!! I know generalizing is bad in certain conversations, but not when you are talking about marketing.

 

There are many games that I think only have male-friendly content, so when a female has to choose a game, she has less interesting games for her to choose from.

Kind of the same happens with gay people, in which games could they romance m/m or f/f? Bioware is the only company I know that have gay friendly content.

There is an opportunity there. I know they are a very little % of the customer total, but if you manage to target them with marketing the ratio of success would be huge.... Quite complicated to do so though.

 

 

So yeah, to sum up I agree with you that the industry should move towards targeting females in all kind of games, not only """their""" games, but it is a slow movement and I can understand why many companies would be reluctant to it. If anyone starts soon, that would be Bioware for sure.



#2007
Kage

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In both cases it's uncomfortable treatment based purely on the fact that someone is a woman.  "Woman" becomes the defining trait that people see, not "person" or "gamer" or something like that. 

And yes, you'll get some that feel that "Fake Gamer Girl" perception where they take the idea that women don't really like games, but feign an interest because it'll get men to do stuff for them.  In essence, taking advantage of the men that see them as holy grails of potential girlfriends.

 

 

The same happens in many other contexts. If those gamers are not used to see women in their gaming group, they will see them first as women and respond to that. That can lead to uncomfortable situations.

 

Something similar has happened to me when I went to the "gay pride day" we have every year in Spain. One of my best friends is gay and in Madrid we have this huge celebration once a year that keeps for some days and its really really really awesome. Many gay people come from all over the world and the party is just great. I used to go there, and in some cases I went with a full group of gays and me being straight.

 

I felt the same, got the "straight" trait instead of just another drunk/person more, and that would lead to uncomfortable situations sometimes.

And I also got that "Fake Party Man" perception. Some would refuse to think I was just there for the party, and they thought I was there only to bring attention to me from the other gay men (because in the botton I was a little gay or something). :blink:

 

 

I guess everyone just need time to get used to those things.



#2008
Kage

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I wouldn't mind that, personally. Still a step up from my usual treatment.  :unsure:

 

I am sure it will pass. From what I have read of you, you seem like a wonderful person with a great personality.

If right now you are not receiving the treatment you deserve, it is only because you are in a moment of your life where people are usually jerks or just missfocused.

 

I can guarantee this will change, and you will feel much better in the future, and you will be treated not as a geek but like a person.


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#2009
Blue Gloves

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XxPrincess(x)ThreatxX, on 22 May 2014 - 10:48 AM, said:snapback.png

I usually get this whenever i buy games from any store that isn't my local game store, stupid remarks & weird looks especially from male cashiers who can't fathom that im getting games for myself & not for a boyfriend/brother or any other male friend/relative :rolleyes:

 

Usually, I only get slightly surprised looks, and then a pretty fair, balanced discussion at places like gamestop.  That doesn't bother me, really.  Whether we like it or not, we all make snap judgements, and as long as whoever I'm talking to is willing to readjust and reevaluate, I figure it's all good.  I mean, I don't get bothered when people say "Oh!  You have a pet tortoise!??!"  Its not considered a "mainstream" thing, so its surprising, and people are curious- and that's okay with me. 

 

What does bother me, however, is not when people are surprised, but rather when they are incredulous and intrusive.  A perfect example:  I ended up reserving ME3 at the gamestop on the local marine base rather than the one right near my home because I still have many friends in the service (I've been out for almost 7 years now) or married to service members, and we thought it would be fun to take the opportunity to get out without the kiddos, attend the midnight launch together, and get silly and geek out.  Probably needless to say, the majority of customers at this particular gamestop are males between the ages of 18 and 26 ( the overwhelming majority of Marines fall into this category).  In the end- almost everyone of my friends ended up canceling because of a base wide flood (Thank you, Oahu rainy season) that many of them spent the day prepping sandbags and things for.  By mid-day, it was clear that only three of my friends were going to show up- all men- and my husband decided to stay at home as well.  After I managed to wade through the parking lot, which had been transformed into a giant lake during the day, I splashed up to my waiting friends and hurumphed over the now sodden state of my shoes.  There were probably 30 to 40 people at the gamestop by the time I arrived, all soaking wet, but the man who seemed to be in charge of the event came straight to me and said, "You poor thing!  I can't believe your boyfriend made you come out in this!"  I chuckled and told him that actually my husband was home with the mancub (aka our son) and thought I was crazy for braving the storm simply to get my copy of the game 9 hours earlier than the less dedicated mortals who stayed cozy inside and waited for the storm to pass and the light to return. 

 

The man's jaw literally dropped.  He said "Really?!!?" in this oddly pitched, squeaky voice, and then grabbed one of his fellow employees and said loudly "She's not here for her husband!  She's getting the game for herself!"

 

At this point, I was getting slightly uncomfortable, and my buddies were, of course, already snickering and snorting and elbowing each other, but I tried to cover it with a feeble joke.  "Yeah, just call me FemShep."  I said.

 

This seemed to make the man even more passionate, because he began to breathe heavily and asked me who my favorite ME character was.  When I told him that it was a toss up between Garrus and Wrex, he ran to the back, and came back out with 1) a Mass Effect 3 pennant featuring Garrus, 2) a ballcap with the ME3 logo, 3) a gamestop tee shirt, and 4) an old ME poster with Sheploo, Garrus, Ashley, and Saren's face on it.  He presented each item to me with a strange little flourish while the rest of the store full of (male) customers looked on.  I tried to thank him and politely decline, but he kept telling me that he was just going to be handing things out randomly all night any way, and implied that I somehow deserved them more than anyone else there for hauling my delicate lady bits out in the rain in order to "join the party."  He also told me several times how lucky my husband was to have me, even though he knew exactly three things about me: I liked Wrex and Garrus, I play ME, and I'm a girl.

 

Instead of spending the last 20 minutes of the night with my friends, b****ing about the weather and getting hyped for the game, I spent my time awkwardly trying to disengage from conversation with a man who, as Alan put it, had randomly decided to worship me because I have a vagina, and also happen to like games.  I was extra uncomfortable because it was clear that the man was trying to be nice, or chivalrous, or possibly both, and obviously had no idea that his attention was not wanted and his actions were becoming offensive.  I didn't know how to communicate my feelings to him without embarrassing him, and since I generally attempt to practice Aloha and, you know, not be a giant ass-hat to people, that is not something I wanted to do.  Instead, I just thanked him, tucked the garrus flag into my bag to give to the mancub, and quietly passed out the rest to my friends.

 

That man didn't intend to behave in a sexist manner, and I'm sure he thought that giving me Mass Effect related merchandise was "nice"; but he made me feel singled out, like I didn't really belong, and like I was some kind of anomaly for storming the male bastion of the midnight release.  I can honestly say that he sapped a lot of the joy out of an event that I think I might have otherwise remembered with amusement and happiness. 


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#2010
naddaya

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I must be the only one here who was treated normally. I was a kid/early teen when I used to buy from the local store (buying on the internet is always cheaper), but they never treated me differently from my male friends who were there with me. No one trying to suggest me barbie games, my little pony or cooking stuff.

 

The first games I played were Arcanum, Divine Divinity, Fallout and GTA. The 2D pixelated undeads in Arcanum made me **** my pants :lol:


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#2011
XxPrincess(x)ThreatxX

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Snip


I had similar experiences like that but the worst experience ive had was with a cashier that didn't like female gamers when i went to HMV to buy Demons Souls & Dark Souls. The guy serving rolled his eyes & pretty much asked why a girl would buy those games as well as asking lots of questions about what i knew about RPG's, he then proceeded to give me 2 empty boxs without the disks inside, i didn't realise till i got home what he'd done & had to travel all the way back to actually get what id paid for :angry:
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#2012
Tayah

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Wow, I've got to say I've never had trouble with my local game stores either both are EB games and located in shopping malls and are fairly recent editions to my town... as in the last ten years at most and I've never had any dramas with them... they do have a high number of female staff working in them mind you but the one I go to most I have good conversations with either the women or one or two blokes that work there. 

 

I did have an interesting conversation with a male cashier some few years back when I was looking for a game with a female protagonist because I was sick and tired of all the same old male protagonists so I explained this and at first he was surprised until I added that as a woman I prefer playing my own gender and feel a greater connection to female characters at which he looked thoughtful and then admitted he always played males and what I'd said made sense. After that he used to tell me about any new game with female protagonists every time I came to the store though he's since moved on it was helpful because it saved me having to go home and research that every time I saw a game I might like.  :P

 

I must be the only one here who was treated normally. I was a kid/early teen when I used to buy from the local store (buying on the internet is always cheaper), but they never treated me differently from my male friends who were there with me. No one trying to suggest me barbie games, my little pony or cooking stuff.

 

The first games I played were Arcanum, Divine Divinity, Fallout and GTA. The 2D pixelated undeads in Arcanum made me **** my pants :lol:

Ah Arcanum... that was fun though the mech bugs could be sneaky brutal on my magic characters especially when they jumped out behind doors when you entered a room for the first time.  :ph34r:  :D


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#2013
Blue Gloves

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I had similar experiences like that but the worst experience ive had was with a cashier that didn't like female gamers when i went to HMV to buy Demons Souls & Dark Souls. The guy serving rolled his eyes & pretty much asked why a girl would buy those games as well as asking lots of questions about what i knew about RPG's, he then proceeded to give me 2 empty boxs without the disks inside, i didn't realise till i got home what he'd done & had to travel all the way back to actually get what id paid for :angry:

 

Ugh- that sucks.  I have only ever experienced that kind of behavior from anonymous males playing in PUGs during multiplayer situations or in the one MMO I have ever played with any degree of frequency (SWTOR).  Even then, it usually only occurs after I've just kicked some serious pvp butt or else made some abominably stupid mistake.  In those cases, I figure I'd get abuse no matter my gender, and my female-ness simply presents an easy target for a bruised ego or an inflamed temper.  Probably the majority of kids I encounter who spout that sexist crap don't actually believe it, they're just mad and lashing out.



#2014
Felya87

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when entering a videogame shop I end up with at least one number of telephone, be it from male or female cashiers. Usually guys at the shops end up forgetting about the others clients to serve me ^^' sometime is embarassing. (no kidding: one time at a gamestop the guy send a kid to his colleague to continue with me a discussion about final fantasy).

 

maybe are just the guys where I live, but usually tend to be even more eager to help me and are quite pleased to speak with a girl (or simply another person) with their same taste in hobbies and videogames.

Only one time I had to explain that the game I was buyng was really for me, and not for a boyfriend to a cashier. He was quite surprised at first, almost shoked. Than he seems almost touched. He ended up being my loyal cashier of referement for quite some time. :)

 

the only problems I had where on a forum years ago, and the few times I had played a MMORPG. I think those experience are what made me even now not like multiplayer in any form.



#2015
XMissWooX

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The only trouble I have in game shops is when I try to buy a game rated 18 and hand over my ID. One cashier looked between me and my driver's licence dumbfounded, as if to say "she's not really that old, is she?"

I suppose that's what I get for being just over 5ft and looking/sounding like a 14 year old. ;)

#2016
fdgvdddvdfdfbdfb

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I had similar experiences like that but the worst experience ive had was with a cashier that didn't like female gamers when i went to HMV to buy Demons Souls & Dark Souls. The guy serving rolled his eyes & pretty much asked why a girl would buy those games as well as asking lots of questions about what i knew about RPG's, he then proceeded to give me 2 empty boxs without the disks inside, i didn't realise till i got home what he'd done & had to travel all the way back to actually get what id paid for :angry:

Are you serious? What.the.****. Do they not have concept of what a customer or business is? And then an attempted robbery? I hope the discs were just an honest mistake

 

 

im marine

 

Sorry to go off topic from the off topic, but holy **** you're a marine?


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#2017
Mockingword

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Actually, sex doesn't sell. Studies have shown that sexual imagery does not move products any more effectively than other kinds of advertising. In fact, it may even have the opposite effect. Sexual imagery doesn't make people think about your product. It makes them think about sex.


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#2018
quinwhisperer

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I just went on one of my favourite gaming websites and there was a article saying: "We are looking for another female moderator for our website and tv show! We want to take account of the reality that games, series, comics, movies and all the other nerd stuff aren't merely a male-dominated field anymore. [...]"
Literally 70% of all comments consisted of stuff like "girls aren't real gamers", "I don't mind a female moderator as long as she won't have a huge role", "boobs!", "girls are not funny" and so on. Disgusting. 


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#2019
naddaya

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I find all this negativity to be quite weird. I'm working in IT and studying Computer Science. While there are way fewer girls than guys, we've never been insulted for our gender or deemed less competent.



#2020
9TailsFox

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I just went on one of my favourite gaming websites and there was a article saying: "We are looking for another female moderator for our website and tv show! We want to take account of the reality that games, series, comics, movies and all the other nerd stuff aren't merely a male-dominated field anymore. [...]"
Literally 70% of all comments consisted of stuff like "girls aren't real gamers", "I don't mind a female moderator as long as she won't have a huge role", "boobs!", "girls are not funny" and so on. Disgusting. 

This I relay don't like hiring someone based on genitalia and not ability to do job.



#2021
Lady Nuggins

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This I relay don't like hiring someone based on genitalia and not ability to do job.

 

Do you think they wouldn't try to find someone who is both female and can do the job well?  :huh:


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#2022
9TailsFox

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Do you think they wouldn't try to find someone who is both female and can do the job well?  :huh:

Of course they do, they not stupid, they try to get publicity doing something "good". And what if man looking job like this come and he doing it good, but he will be not hired because he is man, I think something like what called sexism. <_<



#2023
Mockingword

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Lol.

 

As opposed to women, who never have any trouble getting hired at all.


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#2024
Lady Nuggins

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I just cant keep up with so many posts! :D

 

I can agree that 48% are women gamers, but how many of them would check regularly the XBOX and PLAYSTATION and PC games? (Which is where Bioware is) And how many just check mobile app's and Nintendo products?

 

Lots of women play consoles and PC, but it's hard to find statistics on that because consoles tend to be shared household electronics.  The recent ESA study that shows that 48% of women are gamers also shows that 51% of US households have a gaming console.  They are counted by household, not by individual, so it tells us nothing about who owns them.  There is a 2004 study showing that about 38% of XBox users are female, and since women are the fastest growing demographic in gaming, I'd say that number is likely much higher now.

 

I play consoles.  All of my female friends play either console or PC games.  

 

I can tell you from my own observation that at least half of the people who show up to the Bioware Base at PAX are female.  If not more than half.  That might mean that the female fans are more dedicated, or it might mean that there really are more women playing Bioware games.

 

 

Of course they do, they not stupid, they try to get publicity doing something "good". And what if man looking job like this come and he doing it good, but he will be not hired because he is man, I think something like what called sexism. <_<

 

And what if there is a woman looking to do this job, but she gets overlooked because men assume she doesn't know anything about gaming due to being female?

 

Opening up one position specifically for women, when those positions are often closed to women due to sexism, is not sexist against men.  There are still many, many other equal positions that they could apply for.


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#2025
Blue Gloves

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Sorry to go off topic from the off topic, but holy **** you're a marine?

 

Soldier, actually; and not for the last seven years.  I separated from service in 2008, roughly a year after the mancub was born.  The nature of my MOS (job) made the majority of my assignments joint-forces, and the two and a half years of training that preceded my first regular assignment was conducted right alongside Marines, Seamen, and Airmen, but mostly with other soldiers and Marines.  I have a bunch of friends from across those services whom I either trained with or was deployed with at one time or another, and the area we have settled in for the time being is very close to a large Marine Base, so most of the friends I made during my service days that I have easy access to are Marines.