It's not that no games with female leads sell well. Final Fantasy sells fine with women leads; they've done it more then once. The Metroid series is a staple of Nintendo and has been for years. The difference, when you look at games like Remember Me, Mirror's Edge, and Beyond: Two Souls, is that all of them are new, untested franchises, mostly with experimental gameplay, and (excluding Beyond, which will never make its money back ever because Cage is...absurd) a tiny budget.
I certainly want to see female protags head their own franchises. But seeing them inserted as protags in the key franchises of the generation is also key to helping dismantle the stigma female led games have unrightfully developed.
Dual leads and shared protagonists are pretty common in Japanese RPGs. Lightning Returns did badly though.
We have a new character Aiden Pearce who conforms to pretty much every protagonist cliche in a new franchise and its selling gangbusters. When things like that happen, publishers won't take risks.





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