A few thoughts...
A licence permits use of something. It does not confer ownership, otherwise my drivers licence would indeed make me King of the Road. A EULA is an acknowledgement of the right to use of a software package. The issue here is if EA or any other legal entity may prohibit third party transactions involving the transfer of that licence.
Let's be real, though - a EULA is not law. It is written by a legal team to safeguard the interests of the publisher, and as such should, if the lawyers involved are any good, do the utmost to advance those interests without any consideration to the licensee except in so far as the publisher wishes to permit those considerations to enhance their business relationships with their customers. It only needs to be able to act as support to an argument in court, and since publishers usually have much deeper pockets than the private citizens who purchase the licences to use these software(s), that makes the likelihood of those specific licences being tested in court within a given jurisdiction, well, kinda low.
The really interesting thing, to me, is that we are still as a culture trying to determine what ownership means when applied to IP. I am quite certain that I own all my books, and I have no compunctions about having sold many of them over the years to second hand bookstores, nor have I had any compunctions about borrowing books from public libraries (you could say that a library issues me a third party licence to use of that book, but not ownership of it, where I quite clearly disposed of all rights of usage of those physical items, those books, when I sold them).
My sense of these things is that software is becoming more closely regarded as a service than as a material item. I think this viewpoint benefits businesses whose revenues are based on sale of IP. Whether this benefits consumers is a different story.
Anyway ... *dons asbestos armour*