Oh, great... now someone's going to figure out that they can get away with doubling game prices in the US.
Well, define "get away with." It's probably not popular, but if games were sold at $100 in the US and the sales numbers for all games didn't change in any capacity, then I think it's safe to say that the box price of games was low. Though I would expect a price jump like that to have pretty significant effects as gaming is ultimately a luxury good so it will have greater price elasticity.
Though I find that economies of scale have come into play here. For my NES, games tended to be $60 or $70, but now most games are $50 to $60. So in the span of almost 30 years, the cost of a game (adjusted for inflation) has decreased. But the number of gamers has also gone up a lot, so a lot of them didn't grow up with $70 games.
I don't have sales figures, but my impression is that sales wouldn't drastically increase by lowering the price to the US equivalent. Also, the advent of digital distribution and less games censorship means that gray imports are increasingly not worth the effort. That's just how things go, though, and I don't have a problem with it. However, I find it not acceptable when corporations use technical means in order to prevent me from - legitimately, as I see it - exploiting price differences in cases where I think it's worth the effort. The day I'll accept this will be the day when corporations and banks agree to finance market regulations that prevent *them* from doing the same.
That's unfortunate about the elasticity. It is true that consumers as a whole do not act as a single voice, and as such they are divided in their efforts. I've often wondered how Australia would do if all gamers decided to not buy games until the prices dropped to $60. I'm also curious if the cost is kept there simply because "well if they buy it at that price, more money for us. If they circumvent and get it at $60, that's acceptable."
I suppose, upon reflection, it's fair to say I'm talking about an ideal. This is what I sort of mean by tragedy of the commons, because places like South America and Asia actually consume a lot of games (Russia too I think), but the piracy market is so prevalent there that the only way to sell legitimate copies is to price them much lower. Part of the reason for piracy is that the games are so expensive.
So while I think it'd be great if price point parity could be exercised between regions of different prosperity, you're always going to get people that circumvent it or say it's unfair, which will cause the content creators (often big corporations with greater lobby power) to want to curtail it. The only other alternative is to not sell it in those regions, which is where the tragedy part comes in. Because while I find the ability to charge different prices to be a strength of digital distribution, the digital nature of it means that you or I will find it much more likely that we'll "think it's worth the effort" to take advantage of purchasing from other regions because it's cheaper.
But yes, big corporations and banks are pretty exploitative themselves.