There's also a difference between making a game that you want to make and catering to people who have bigoted views. I think In Exile's point (and certainly one that I agree with) is that they should make their games with inclusion in mind since that's what they want to do. And if that drives people who don't like inclusion away, well, that's on the person who's holding the bigoted views.
Inclusion to the point of exclusion is inclusion. Got it.
The times have changed and companies do better financially when they are inclusive and not exclusive. In other words, the money (and popular opinion) is not on the side of the bigoted, so Bioware doesn't seem concerned about catering to that particular clientele.
I'm not sure of the market of being bigoted, but I can name you the top 10 movies, games and TV shows that all deal with white, hetero-normal leads. So I'm not sure where you get that inclusivity is more profitable. It's not actively HARMFUL... until, again, you reach the level of inclusivity to the point of exclusivity.
That being said, I also don't think they are interested in actively rejecting them either. If people don't like the product, in 2014, there will be enough people who do that it's not a big deal if those bigoted people take their money elsewhere. At least, that's how I see it.
What is "enough people?" This isn't an orphanage that needs to raise enough money to keep the bank from buying them out... it is a for-profit business. EA can't put on a quarterly statement to its shareholders "we invested $100 million in a game and only made $75 million in gross revenue... but the amount of people outside the statistically ignored demographics who got to engage in some digital hanky panky with our characters is at an all time high!" If they did, the board would call for people's heads.
It is an entertainment company. Entertainment has often been a source, and indeed, leader, of socially progressive ideas and concepts. But it always has to walk the line of entertainment vs. preaching. Having a goal where you alienate anyone by being an extreme is not good, but is (as depressing as this is to say) only acceptable when the group you are alienating is much smaller than the group you are bringing in.