idk all I'm saying is Avatar started production in 1994 and look at how successful that was.
No it didn't; James Cameron was up to his eyeballs in Titanic in 1994.
He wrote the treatment for Avatar then, yes. Then he shelved it for a decade and put a lot of time into developing the technology to film it. People who make films (and write books, and make games) for a living write oodles of treatments. Some treatments never see the light of day, and some morph into unrecognisability before they see a skerrick of pre-production. Production is when scripts are written, studios are committed to printing and releasing the film and actual filming happens.
He only started working on the screenplay in 2006, and the film came out in 2009. That's three years. Here; have another wiki.
Mind you, he had a distribution deal, which is more than Arad has. Legendary is no longer with Warner Brothers; they are going to pitch the film to Universal sometime soon. If Universal doesn't want to distribute it, back into development hell it goes.





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