Aha! Thanks. Gotcha, yeah, I guess I had read that one. Honestly... I don't know why every time the devs answer that question or try to clarify what MLaw said at PAX, it just gets murkier and murkier. Romance is like friendship, only it's romance, like DA2, and DA:I, sometimes, with some characters. You know, like Varric. He's your bro.

(edit: TBH, I think they're preparing us for more limited romance content, per LI.)
I think they should just stop clarifying, and make a list of people who you can sleep with or marry 
Funny, I always thought that if you are not in love with your companion, nothing stops you from being best friends with them. Like my Warden and Morrigan, they became so close, like sisters! It was amazing, because I never had a friend like Morrigan in my life (I do have awesome friends, but I never wanted to hug them and never let go as they attempted to leave through a magical mirror). And Varric too.
Maybe what they are trying to say is this: all relationships with your companions will be great, interesting, they will make you love these characters, even if only as friends, and these relationships will greatly contribute to the story and emotional engagement.