For me, part of it is when I grew up. Yes, I want to see a variety of women, but virtually every female character in books before the 1970s or more like the 1980s was the old style princess who is beautiful, kind, graceful, and helpless, waiting to be rescued. You were smothered in messages about how you had to behave, look, dress, think, and all the limits on who and what you could do or be. I'm still starving for more really well done female characters (too many in games and TV shows are shallow tokenism in my opinion.) Cassandra was great for any number of reasons. And while I love stories with women who are physically strong and physically brave, I also love those like Menolly from Anne McCaffrey's Pern books. What I really love is competent women who are willing to fight for what they want/believe/whatever, by whatever means. I kind of like the "waif" looking person who is strong and downright deadly (my Arisha Surana?)...but I also want to see some women who look physically strong. There's virtually no variety in female body types, but huge variety in male body types in cartoons and games (see the Escher Girls for what I mean...) Even non-human/alien females...change the head on them and maybe one or two cosmetic changes, and you have that almost-identical human.
But if I can say something without anyone, please, taking it personally? "Variety of women" actually tends to be used to complain when real variety actually finally appears and often is a demand by those who liked the traditional to return to it. The moment there's a successful female character who is somewhat masculine in either behavior or appearance or whatever else that defies the norm, the term gets used. "OK, see, we've had one. Now I'm tired of masculine/physically strong/whatever women, can't we have a variety?" And as soon as they say that, I think of the hundreds of very feminine women still appearing in TV and movies and advertisements who are the requisite size, shape, and other very feminine appearance and behavior and interests. Sometimes it sounds to people like me who like those "imperfect" women that even one is too many for some people.
I don't want all women in games, comics, etc. to be physically strong/very tall/imposing or very short or heavy or dressed plainly or less than beautiful or to behave in ways traditionally seen as male. That would be at least as boring as being forcefed a steady diet the traditional and perfect. But I don't want the "imperfect" women to be virtually invisible either, which is what they mostly are even now. It doesn't have to be a threat to let other people see their ideals sometimes too; the only thing their inclusion attacks is the idea that all women have to fit a common mold. If you don't like a character, they probably weren't written for you, and that's OK.
(Before anyone assumes I hate all traditional depictions of women, maybe I should point out that the only TV show I've voluntarily watched in a decade is Miss Fisher's Murder Mysteries - and her beautiful clothes and style are a lot of the attraction. And the fact a beautiful woman over 40 plays in the leading, romantic role.)
