I think random-item unlocks can perform some useful roles aside from making money, in that they provide a sense of progression to players ("I played four matches and unlocked a new weapon!"), ensure that players aren't all using the same items and strategies, and in the long term greatly extend the life of the game by allowing them to steadily introduce new stuff to unlock.
Randomized item unlocks also hit humans right in their risk-reward centers. It's why slot machines are so successful in getting otherwise balanced individuals to pour time and money straight down the drain.
So, even if there wasn't a specific monetary profit, there'd be a motive...people playing your game longer, which probably translates into less insidious purchases like DLC or whatever.
This is not necessarily evil; it can add a little spice into every new play through, and give a little bit of extra motive for playing day-to-day. I'd actually welcome this in say, DA2, where I've little motive for my 4th play-through.
Regarding OP - you put forth a pretty good idea within the context of the game. For me, however, it's unlikely that an MP experience would draw me in. I like my RPG worlds sealed and concise, and would not like to see any resource put into MP that would otherwise be applied to single player campaign. Further, something like "Horde Mode" can cheapen enemies in a game where encounters are often specifically designed for weight and gravitas.





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