Okay first, stop derailing the thread with personal gripes, take it to PM.
ahem, secondly, when people ask for an end to the default (straight white male) people seem to get touchy, like they’re being excluded in order for someone to feel included.
I’m pretty sure that isn’t the intention. Some might think it is given a minority may actually not have ‘equality’ on their agenda but more a ‘replacement’. For most of us though it’s just about being allowed to sit at the cool table with the kids who like playing the same sort of games we do and not be singled out as ‘different’, ‘weird’ or ‘niche’.
Diversity isn’t about replacement; it’s about everybody getting an equal portion of cake.
The argument that ‘marketing has to appeal to where they can make the most bucks’ rings hollow to me because that market is set, there are only so many straight white gamers out there. I understand there is only finite dollars for such campaigns and developers need to maximize their bang for their buck. However, whether those who have been around a long time like it or not, the gaming industry is changing and will continue to change. There will be more women, there will be more people of colour, there will be more LGBT people playing, as well as writing, designing and reviewing games. The default is not the only type of gamer out there and to totally ignore that point because ‘we only ever did it this way before and it worked nicely thanks’ seems like a pretty poor business decision to me.
In my non-marketing expertise example – I would look to disposable razors, not sure of the history but say they were originally marketed only to men as a convenience product, but then women cottoned on they could use them too, so now we have a significant demographic of women using the product (let’s say 18% of the market is now women), Now why should the marketers bother changing their strategy, the product is the same whether men or women use it. But if marketing the same product to women leads to more women realizing they could use this product, then it logically follows they demographic would rise they’d make a **** load more money and they could spend more money marketing the product.
Okay I realize this is the crappiest marketing example out there but hey, I’m a scientist not a marketing person. I’ll ask the marketing types amongst you – those that have stated that they have some knowledge. How do you market a product that has been shown to having an increasing demographic in an area that the product was not originally directed towards? Do you ignore it? Hope for the best that the marketing as is, will be enough? What do you do?