You know that if it wasnt for EA the deluxe edition would not even exist, right?
Bioware makes games, not merchandising. Guess where that came from...
Having an exclusivity actually makes them win more money. Having a lot of different places to sell veeeery little units, is not worth it.
Having 1 place selling them all, even if they are much less, is more profitable due to cost management, and also you have the exclusivity agreement to make up for the sale loses.
Yes, everything makes sense.
And yes, EA is the devil, and they are ONLY interested in making money, since it is just the target of their company. They dont want to make a good game like Bioware, they couldnt care less, it is not their pride, their child, their project. It is just their money for a profitable business.
Worst company strikes again! 