Some of those people who enjoyed DAO and bought DA2 sight unseen would be the ones rating it one of ten and complaining on forums. And let me tell you even one thousand of angry buyers could make a lot of noise. And there could easily be one hundred thousand of them, for all we know. But I don't think that all of them or even most of them bought the game without doing any research.
And if this were the case, well, I'd say those people weren't very bright, so their criticism is irrelevant anyway.
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EDIT: Sorry about the long reply everyone , but I wanted to get my thoughts clearly out on this subject and the op's thoughts
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Had to chime in, you are correct in a partial way, this is the way I see it and I have no doubt most do...
DA2 was in all a success, no doubt that the units sold = profit which what the actual profit vs da:o will only be known by the insider. However ,what is never considered in such an analysis as yours is the after effect. DA2 was sold as the second coming and not just by EA/Bioware but all media. I remember the 90%+ reviews prior to the game release. When the actual game released what did the reviews say after that? What most people (noticed I said most, because sorry no matter how you slice it, on any forum or media outlet I hit, the majority did not care for the new version) thought, that the game was actually subpar and went way away from what Origins was.
While many argue that Origin wasn't all that and DA2 was the right way to go, the numbers said different after. Even after some point it was sideways admitted by developers "we think DA2 was a great success , but...." (quote customized by me) and that but would be something about changing a,b,c or going e,f,g rout this time around. Never openly admitting it was a failure or success, staying the neutrality course while playing the "better and improved" line which is actually the smart way too commercially. However it wouldn't have been done like this if it was a great success.
Later media outlets and the like caught on to the outrage of what the game really was and new article sprung forth. What happen thou to articles that talked about the media blitz pre-hype? None where found and many as myself called those media outlets out on their false claims. The whole thing was a mess to be honest and while DA2 wasn't the worse game ever produced it was in summary a fast money grab too anyone that actually paid attention too the series. The money grab was not an all out scam, but many feel it was close to it. There was an actual game to be had, but SO many corners where obviously cut , from repetitive questing in same locations to "moving a rock" to change another location or open a certain path, with no reason other then "your on quest C: move bolder to cover passage for quest A" the game lost all submersions and believability even for a fantasy game.
The quality and detail of the previous title was no ware to be seen and many believed this was just again a money grab. I think however out of this version of the game came some fun ideas, the faster pace combat and more fluid approach. I know some hate it, personally I loved that aspect. So not all was bad, but I have to be honest with myself, I have attempted 5 times to replay DA2 and I get about a 1/4 of the way in and quit. While in the same hand I can load up DAO and play that to the end multiple times. The quality is just so obviously apparent between both titles. As another said above, if DA2 was the initial game, I doubt DAI would even be made. While ok, it comes nothing close to a triple A release title people come to expect when paying out 50+ dollars.
Point to all of this and your remark is many MANY of us did actually buy on the fly for DA2 because DAO was that freaking good! I did my research (sadly not much info was released on the game prior) and the media outlets praised this new version. So on that I bought it without a second thought, why wouldn't I? It is Bioware, known for ME series and that alone was a selling point but DAO in my eyes was AMAZING! So as many we jumped at the chance to get DA2. After all the dust settles the outrage began, silence from the developers for a long time and the media starts finally coming out of the closet and saying what the game is really like after everyone rakes them threw the coals for releasing obvious bias pre-view re-views. Most responding "The demo wasn't like this full game".
So in the end who really knows, what we definitely do know is the series got hurt by that release, it did so in the effect that what DA2 DLC did come was little compared to what was boasted on from the devs to come, prior to release. The whole thing went silent and I have no doubt that meetings happened over and over figuring out, "what do we do to save the franchise?" The crap hit the fan, the doctors of Bioware had enough and took off
(personal opinion, the doctors knew what EA wanted and had no choice to give into these request *Probably contract related* and seen where the company was going and thought "good time to get out", it all came around all at the same time, mind you keep in mind that development takes years, they would see this way before we did and those two where very smart, yeah doctors and all but they knew the business they where in)
too then leave when this all started.
Don't take me wrong, DAI looks amazing but I have stated it before, it will take some promising reviews and friends to say "this is great!" or allot more information released. I get the basics of the game and in it's fundamentals it does sound very fun indeed, hell I still say they took one of my post to heart a few years back on the idea of keep conquest, but they can have all the credit 
hehe.... anyways, the timed release (keeping to topic) is actually at a bad time for most. As mentioned yet again, there is allot of games on the horizon, people are focused on batman but if you look at my previous thread there is a ton more coming out that are very worthy of many attentions and that's just in the PC line of gaming. The consoles have a ton more lined up around that time. EA/Bioware will have to prove allot more concepts on this game before I (and I have no doubt many others) buy into the game.
Many questions like
- "what is the MP going to be like, why no mention of it?"
- "Let's see an actual action vs choice from just two sides of one keep capture and how that effects things around us not just the end game" (the demo shown went over how choosing a,b,c has an effect but saying and showing? sorry two different things. Allot was said about DA2 as well)
- "Give us an actual play-threw for 5min, don't say anything just play, don't jump the timeline, just play it (as is)"
- "All your descriptions even on your front page of the website are one sentence, you think with a game so big you could write a book on how great it is, basically it's all very vague"
- "Show me what it's like to customize"
In other words, show us all this stuff that is bolded on the front page of the website under "The game".
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Now they don't have to do any of this, but someone as myself? I need to see it at this point too even consider a pre-order. Hell 4 of my friends are very interested as well, but they have one question "will it have that multiplayer they talked about and will it have some sort of last stand?" , they want the single player experience but their thoughts are as mine, "once we finish all the cool endings or a good amount of them, can't we live on in MP? the devs boasted about loving how ME3 came out in MP and we love it as well, so is that in or dlc later?" these questions and more are on the tips of our lips these days. Before DA2, I wouldn't even have cared, it would be "buy it".
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meh typos!
