Agreed.
I once asked a friend of mine, why do video games have to be so stupid, or why can't they be as intelligent as a great film? Gamers ask for the medium to be taken more seriously all the time, but I think it's hard for an outside source who holds no bias and who hasn't already been conditioned to believe that video games in their current state are 'normal', to look at video games as anything other than immature entertainment.
I believe that's part of the problem with the direction that's been chosen for modern video games. The desire to be more like film means that video games will be critiqued in a different way and compared to that which it attempts to mimic. It just so happens that it's very difficult to make a great game and a great film-like experience and marry the two together successfully. The latter usually falls short of it's goals, with the original Mass Effect being the exception.
I'd argue, outside the main storyline of ME2, ME2 does film-experience pretty damn well, and so does ME3.
People take video games not seriously, because they see it as something new and different to be afraid of. On top of that, its an activity that requires loads amount of time without it giving anything in the context of reproduction and survival. So older people feel like we should be spending our times working/hitting it up etc.
Those same people waste hours on TV and smoking, but people are hypocrites so whatever.
It's not really the context that matters, some games are immature and some are mature as great novels or movies. ME1 is a perfect example of this.
I actually didn't at first. It took the dialogue and the boss fight to do that.
EDI: "Reapers are sentient beings."
Shepard: "Wtf how did you know that? Why didn't you tell us?"
EDI "Just read the script"
At first i didn't facepalm, as the lovecraftian feel of the first game could project on something like that, but then, nope.