I think it would be great if BW started ME4 off right by including Femhero right off the bat in advertising and game info for however many games they wish to do. I get if they've only focused again on male hero but in every article that they speak about the lead they should state " Our new hero can be male or female by the players choice) do so on the site, show off her offical art this way fans and future players will know straight away the ability to play as either gender is there.
The fem hero drives people to the series we all know the love most of us have for Femshep and yet BW did nothing till ME3 to say hey you can be a girl! I STILL run into gamers who only know mass effect as that game where you can be a chick in the third game and then fallow this statement up by if she was in the other two I would've played the series then of course I have to explain it to them yeah she was there just BW forgot to tell you!
BW you are losing sales because you aren't telling gamers about this important feature! She needs to be at least mentioned right along side the male hero when you're interviewing about the hero as a character. Mention her on the site, show at least artwork of her in trailers, interviews when you're talking features or about the hero specifically, in tweets, ect stop being so scared to get her existance out there!
I don't think she actually needs her own trailer as it confuses people but if BW wanted to show players that they can be either gender then make sure to plan it out that way for the CG trailers also if you are showing her base her on a realistic looking person no model, pop/rock star, ect having realistic body porpotions doesn't kill sales for either gender they've done enought studies on this. You could show them both in the canon outfit (so viewers get the idea that they're the same character) mention that you can chose your gender, show some ways you can customize your hero's face and state that feature as well as people love this option too because not every one freaks out over gun customization, show them both doing awesome things evenly so one doesn't over shadow the other and don't saddle the fem hero with all the emotion and romance moments becauses she's a girl becuae I know that would be the first thing the marketing department would advise you show those things for her you do the same for the guy and be sure to show the same amount of skin per hero and LI for both genders so femhero isn't more naked then male hero and male LI isn't more clothed then fem LI shown cuz thats the other one that would also show up in short you're treating how the hero is shown in action or passive situations exactly the same showing her in the shower but not him in the same way is a no showing them both blowing up buildings and mooks in equal areas of cool is a yes.
Its all about planning when you want to market something so don't forget to plan to market her with him or you're loosing revenue.




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