Or 48% of gamers are female. You know, statistics and stuff.
http://www.theesa.co...ESA_EF_2014.pdf
And if you chose to be male, good for you. There's 50% of the population out there who might want to be catered for; you never know - Bioware may end up making even more filthy money by actually targeting them as well. It would make a refreshing change (and also as I have noted before, ties into Bioware's key note speech they made a few months ago).
But hey ho.
That article you linked doesn't even bother to define what they consider a gamer. For all I know, they figured that someone who plays Scrabble or Patience on their computer once a month is a gamer. (and by a very strict definition, he/she is a gamer, but I think we can both agree that we would not see them as gamers, and those type of gamers would never even be interested in Mass Effect). I'm a little baffled by the way that they don't bother to define this. They'd probably include my mom in there too, who likes to play a game of Mahjong every day. My mom is not a gamer.
All in all, I highly doubt that of that 48% even a tenth would be potentially interested in Mass Effect. And my doubt is reasonable because they don't bother to define what a gamer is. (again, to stress, without a definition someone who plays Scrabble online once a month could be considered a gamer. These kind of gamers will not be interested in Mass Effect, no matter how much you market a female to them)
But I don't want to get into a huge argument here. I'm perfectly fine with marketing a female character. But I do take offense to some of the conclusions taken from the lack of female marketing.
'People didn't know they could make a Femshep'
So, really? Everybody is retarded all of a sudden and forgot how to read and press buttons? If you believe that's the reason FemShep was chosen so little, then your opinion of the human race is even less than my own.
That being said, they should totally market towards females. But I highly doubt this will lead to a large increase in FemSheps being picked.