It's not exclusive content.
It is timed exclusivity meaning that it will release earlier on the Xbox platforms than it will Sony or PC. You still get the content, you just get it later.
And to be clear, timed exclusivity sucks. It sucks less than simple exclusivity, but it still sucks.
Think about it: the DLC will be finished, ready to be sold. We'll be ready and willing to buy it, eager to play through the content. We won't be able to, though, because some third party has bribed the publisher to keep the content away from us for a period of time.
EA has taken Microsoft's money and allowed Microsoft to come between EA's customers and the EA product that these customers would like to consume. That's some bullcrap right there. If you went out and ordered a burger meal, and I came along and paid the fry cook to make you wait half an hour for your fries, you would probably tell me (correctly, under the circumstances) what an ass hole I am, and never go back to that burger joint. Why? Because you don't like to be screwed around.
I'm not annoyed by this because I'll get some mystery DLC at the end of November instead of at the beginning of November. I'm annoyed because I don't like to be screwed around. EA is getting paid to enable Microsoft to screw me around, so from where I sit each of them is being an ass hole.
Hope that helps to clear it up for you.





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