You may be right, but I think it's easier to attribute the decrease in sales to franchise fatigue.
Hmm, I'm not sure that'd be entirely accurate. I feel like a large part of the overal dropoff there is the fact that Battlefield became a genuine thing with BF3 in 2011, because Dice simply does their own thing and they do it well enough so far. As a result it's only naturally that a part of the overlapping audience eventually decides they like BF more and stick with it instead.
Advanced Warfare might be the odd one out, though: I expected it to result in more sales than Ghosts again, if only because this one wasn't going straight up against Hardline, but I guess it was help back by both Ghost's more negative than usual reception and the fact that it might have changed too much for certain fans.
Or they'd just go back to Halo 3... which is what they did.
Can't blame 'em.





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