Realistically, nobody will be asking, say, powerhouses like Bioware to give anybody permission to sell stuff, especially if they're not any sort of established brand or name. And hey, if they're fine with people sharing and selling, say, fanarts then I suppose there's little to no problem there. They apparently are quite alight when it comes to fan creations - they welcome it and even actively encourage it.
Images and graphics that belong to them... well, I'd say it's another can of worms. It allows other people think everything can be nicked from the Internet and sold, with hardly any modification.
I don't think it's much of an issue for EA or Bioware, but many individual artists (like moi) been dealing with issue of someone else making money off our work often enough to just be frustrating. I suppose it's a 'damn if you do, damn if yo don't' scenario. On one hand, nobody today will take seriously a suggestion to not post anything online, especially if this is the primary way content creators find audience. And I don't think most artist also mind much if someone uses their art for personal stuff (wallpapers, stuff printed in small quantities etc), but on the other hand...
I remember one of knitters knitting a Horde sign blanket, and Blizzard brusquely informing her that her art is awesome, and she is not permitted to sell or share the pattern. In case she thought about that.
That company is very sensitive. Many american companies seem to (me).





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