study some media or open a book...their are universally appealing stuff in all subjects even people
most people prefer well lit well aired rooms very few love vampire coffins and spider webs, most people consider a man with broad shoulders and masculine features more attractive (means he can hunt and has good levels of testosterone) very few like men that look like that demon from the grudge....etc
sure when they pick Miss universe or most attractive bachelor or the hero for a movie like 300 or whatever... it will NOT appeal to everyone but the bigger percentage will like it....