Creating content to be consumed by the maximum number of people possible is essentially the number one reason people create games, heck this is true for any medium. Music, film, books.
I think the point is that, while creating content for mass appeal is important, for a writer, it might not be the driving force for their writing. I'm not a writer, but if I were, I imagine I would much prefer to just write what I think makes sense to me instead of trying to think about what would have the most mass appeal. I think the writers write romances because they like to write romances.




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