I wish they would at least release them in pairs with orientation. It kind of sucks that the count is always unbalanced. I wouldn't mind so much if they were just putting them out in pairs. They started out releasing Cullen and Casandra together, why couldn't they stick with that format and just add the orientations?
Yeah, I agree with this one for sure. I've wondering exactly what the BW marketing team's strategy is here and I think it's much like SurelyForth said. I think this is their way of trying to keep the bigger fans (the ones that eat up all the information as it comes out, so basically us,) to keep them talking and getting interested in the companions.
This helps encourage us to try to get the know the companions more. I think sometimes the devs and writers do truly enjoy our ideas and discussion, when we're being polite and having fun.
With that being said, the lack of consistency is getting pretty frustrating. It's not on the DA team at this point, it's whatever weird logic that's happening in the BW marketing department.