Well, it's like this. The economist strategists have concluded that it's essential that the developers and publishers get paid for their games. And they're right. So they're trying to device means that guarantee their revenues. A large group of 'hard core' gamers want essentially 'all' games though, whether they have time to play them or not. And that is fundamentally impossible to finance. So they have deviced an array of tricks to avoid paying. Straight pirating, lend/borrow and secondhand. These are the targets for the strategists to circumvent.
Both sides will eventually become disappointed. You can't afford having 'all' games. And the games will not sell in the quantities that the strategists presumes, because that market never was so big, if they had to pay. It is not there. It is there for some individual games, but not for everybody who want to make a game like that. I've said this for years, speaking to deaf ears. There are no more buyers of the kind of games (console- Space Invader -paradigm) everybody only want to make. There are no other 14 millions gamers who also want to play a WoW kind of MMO, than those who already are doing it.
The only way to reach greater sales, is to diversify the entertainment software sector. Doing that and enlarging the market for entertainment software is going to be a difficult, long and drawn out process, however. Because the rest of the world, the non-gamers, have no interest in video-games whatsoever, and are not likely to try it anytime soon. They have seen the Space Invader -paradigm. They have seen that it's the only thing available. Is in fact video-gaming. And they know they couldn't be bothered to waste time and money on that.
The biggest mistake MS ever did, was to not let PC-gaming compete with the XBox. And that will be their eventual undoing. Is already. Who will need their Windows tomorrow? For sure nobody will need their XBox.