"I'm sorry. Our intentions were good."
Here is Ethan Zuckerman's explanation and apology on the Atlantic: The Internet's Original Sin
The original article is a fairly long and boring. Here is a summary: The Guy Who Invented Pop-Up Ads Says 'I'm Sorry'
Ah I remember reading about this. It's like the internet equivalent of frankenstein's monster. It takes balls to come out and apologize like that.
When can we throw rotten tomatoes/eggs at him??
same thing happened with nukes 
dont invent something u know will be used to kill millions of people
same goes for pop-up ads
millions have committed suicide because of them
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