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I have been meaning to post this for a while but just haven’t had time. But I wanted to post a real life testimonial to how important marketing really is to certain segments of your audience.
Let me start out by saying my demographic is over 30+ year old lesbian woman. (This is important later)
I got into video games back in 2012. I was in a accident and was confined to little physical activity for many months. So I bought a PS3 to help kill time. I had no idea what games to get so I had a few relatives who played and I asked them for a suggestion. My criteria was I wanted an fantasy, RPG where I could play as female and didn’t have to run around in underwear skimpy armour. I also wanted a game with a great plot. Someone suggested DAO and so I purchased it. Mind you I never ONCE was exposed to any BW marketing as I bought the game entirely by word of mouth only.
Fast forward three months later and I think DAO is the best thing since sliced bread. And once I found out I could have a F/F romance I went bonkers. I told all my friends how great the game was, how cool plot was and how it had actual romance options. I was one happy gamer.
About three months after that I had played DAO and all its DLC many times and wanted something else to play. So of course I wanted to know if there was a sequel. And to my great surprise there was DA2.
When I went to buy DA2 I went to several places online to look at it. As it happened this time I did look at the box and the trailers. It just happened by chance that every single thing I can across had the male Hawke associated with it. Even the online reviews I found all referred to a male Hawke. So I assumed that you had to play as a male Hawke. So I didn’t buy the game. I was now a disappointed gamer.
Keep in mind, even though I loved DAO and knew from playing DAO that you could pick a gender I still assumed that this was not the case with DA2 solely based on the marketing materials I saw. Now, I feel stupid over this assumption but that is how powerful marketing can be. In this case I didn’t buy the product because I thought I was excluded from playing how I wanted to play.
As it turns out, a month or so later I googled RPG games that you can play as a woman and I got DA2 in my search results. Then I quickly looked into it and confirmed the situation and literally minutes later I had ordered DA2.
I was ecstatic and so happy and now I love DA2 as much as I do DAO. But what bothers me is that if it wasn’t by chance I would have never played it.
The bottom line is, EA/BW you need to let people who aren’t your main demographic know that there are options for them in your marketing campaigns and not just little peripheral ways but BIG obvious way so we know. Humans are visual creatures whether we like it or not and when we actually see something we like we tend to want to have it.
Just my 2 pence.
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