Me thinks the op has underestimated the power of Google and advertising in general. Female gamers don't live under a patriarchal rock, oblivious to what's happening on the internet. They can, in fact, Google stuff just as effectively as men.
*mind boggled*
Can and will/won't are two different things. Especially when shopping in some a game shop where game research usually equals pick up interesting looking box look at / read back, make decision to buy or put it back, check next interesting game, eventually leave forget all about it. Google never enters the picture in 80% of game box checks and passes.
I know I don't look up every game I perused at a game shop and put back because the game just was not marketed with my tastes in mind, once I give it a pass it leaves my mind. Besides it is not my job to do marketing teams job for them. It is literally their job to put this information out there in such a way it catches my attention and gets my sale. If I need to do more than read the back of the box for such basic features, they've failed at their job as a marketing team, because there's no guarantee it will be seen anywhere else by a large number of customers who might otherwise have been interested.
You massively overestimate people's pro-activity when it comes to looking for a gaming product. Also if you tell me you look up all the details online for every game you give a once over at the store I'm calling, your and every other person who says: look it up online's, bullshit, so don't even bother trying to make that claim no one will believe it for a second.
Google is not an excuse for the marketing teams consistent failures in this department.




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