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EA customer services said post this on forums.


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#1
VikingDream

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Origin price for DAI in the UK for standard edition is £49.99 DDE is £59.99 and only available on origin.... 

 

Physical copies of the game cost £39.99 surely digital downloads should be cheaper then physical copies of the same game as they don't have any parts that are manufactured/printed, basically you get the same content but in a sense you are just buying a product code from origin.

 

So why is origin marking prices up so much higher then physical copies which have more cost involved in terms of manufacturing, and why is it you can only get the DDE via origin yet in the USA you can get the DDE via other sources then origin?   

 

Now I did some pricing from a global retailer and converted prices to either USD($) or GBP(£).

 

DDE UK $96

DDE USA $70

 

SD UK digital      £49.99

SD UK Physical  £39.99

SD USA              £ 37.49

SD France          £39.62

 

Now I know regional prices vary but why is firstly origin overpricing like for like items in the same country and secondly would game sales be higher if a global price were set based off of USD then exchange rates used to calculate local prices adding any sales taxes?    


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#2
BloodyTalon

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Why did they say post it here, are you sure they didn't mean the main ea forums or some other marketing forums.

Haven't seen any market and pricing people on the forums in almost ever less I missed them.


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#3
VikingDream

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I think it might be interesting to see other gamers points of views on global and local pricing variations, as long as it stays civil and it would be interesting to see if some one from Bio ware would comment on it.  



#4
BloodyTalon

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I'm sure it will be, this topic comes up from time tlo time. :)



#5
VikingDream

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I myself don't like that in the UK you can only get the DDE from Origin and clearly Origin is marking prices up higher then other UK retailers, in the USA you can get the DDE from multiple sources which leads to competitive pricing or similar pricing on like for like items. 



#6
Applepie_Svk

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Slovakia - PC

 

standard edition  - 36-40 euro 

Deluxe edition - not availible

 

Origin:

standard edition - 60

Digital DE - 70

 

 

I am little bit forced into buying Digital Deluxe which is realy overpriced, while the consoles have CE edition in retail.

 

Back with the ME3 CE ediition cost about 60 euro or something like that on Origin, while I could buy physical CE cheaper in retail.



#7
aTigerslunch

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$37.49???  Im paying alot more than that for hard copy. Less doing money conversion stuff.  Im paying USD 70 or whatever the Deluxe in hard copy was. If that comes to 38 pounds, fine, but I am not in UK or anywhere else. Its high priced where I am.



#8
VikingDream

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Yeah I will add i'm a PC gamer also and I had problems with my ME3 CE when i pre ordered it from retail the retailer never got the stock from EA and so they canceled my order after all other retailers were sold out so I had to pay a marked up price to get the ME3 CE from origin. 

 

Since then I've noticed a tread to not sell PC DDE and CE of games at retails and have them solely for sale on Origin at marked up prices.  



#9
VikingDream

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$37.49???  Im paying alot more than that for hard copy. Less doing money conversion stuff.  Im paying USD 70 or whatever the Deluxe in hard copy was. If that comes to 38 pounds, fine, but I am not in UK or anywhere else. Its high priced where I am concerned.

 £ not $ and £37.49 is $59.99 that is the standard edition and the deluxe is $69.99 in the USA and $96 in the UK 



#10
Fandango

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Yep, price gouging is a thing and it sucks. Why does it happen? Because publishers get away with it.



#11
Navasha

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Once again... Seems like some Europeans are unaware of the whole VAT tax thing.   Your prices include your 18%-25% VAT taxes required by your governments.   The US prices do not have this.    You can't do a straight conversion of USD conversion rate.    Our US prices don't include your taxes.    Our sales tax is generated at the point of sale based on what state we live in and is tacked on during the purchase.    Yours is included in your rate.  

 

Add in your countries VAT tax rate and any other local taxes to the USD conversion and you will see the price is nearly identical.   In the US, we typically will have an addition 6-9% increase in the listed price at the time of checkout depending on our state.


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#12
wolfhowwl

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Thank the Maker I live in a state with no sales tax.



#13
9TailsFox

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Lithuania. Belongs to EU.

Stan dart edition 59.99 €

Deluxe +10 €

 

I hope my digital retail will have it 39.99 € can someone explain me how this works I buy origins key 20€ less and everything is legit. :wacko:  :blink:



#14
aTigerslunch

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 £ not $ and £37.49 is $59.99 that is the standard edition and the deluxe is $69.99 in the USA and $96 in the UK 

 

 

Yeah, but in US, its not cheap at 59.99. Changing the value country to country is like saying, I will go visit UK and buy it there, when its same amount spent due to currency exchange rates. So, jumping across countries isnt very accurate to compare.  Try Korea or one of the other countries where you can get twice the amount of the exchange rates compared to others.  In their own country, they arent that bad, jumping country to country, yes, exchange rates suck for some countries.   Its not a viable comparison.    UK games all start at 96 or there other games in UK that average the 70 or 80 or whatnot?

 

 

 

Basically:  Compare prices within the country itself, not across nations due to currency exchange rates.  That automatically makes it unfair in some places to live just with that fact, but way of living can still live at least mediocre within their own currency.



#15
dch2404

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It's like in the other active thread about DAI's price, people are comparing their country with the USA and missing the point. Why are you comparing your price with another coutnry? Should Big Macs be the same price as France? Should NVIDIA cards be the same price as the USA? Should MP3 downloads be the same price as Canada? If you compare yourself with another country you are going to aways end up disappointed in some respects.

 

If you are going to complain about price, do so in the context of your own country's historical prices.

 

Yes PC gamers (especially UK) are getting shafted since we have been paying £30 inc tax for a new release since the dawn of time (and for many new releases we still are). And then suddenly EA/Activison/Ubi start selling PC games for £40 (£50 digitally), even for their PC exclusives like the Sims. Meanwhile console game prices have remained steady. I have the feeling there is some malice going on behind the scenes.

 

 

 

Seriously, just screw Origin and buy DAI from one of the key resellers.



#16
KoorahUK

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Not surprised by international variance, its unavoidable. Am surprised digital is more expensive than physical in the same country though. That's... bizarre and somewhat infuriating.
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#17
mfr001

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Once again... Seems like some Europeans are unaware of the whole VAT tax thing.   Your prices include your 18%-25% VAT taxes required by your governments.   The US prices do not have this.    You can't do a straight conversion of USD conversion rate.    Our US prices don't include your taxes.    Our sales tax is generated at the point of sale based on what state we live in and is tacked on during the purchase.    Yours is included in your rate.  

 

Add in your countries VAT tax rate and any other local taxes to the USD conversion and you will see the price is nearly identical.   In the US, we typically will have an addition 6-9% increase in the listed price at the time of checkout depending on our state.

At 20% VAT rate the difference, for a base cost of $70, between expected and actual cost is $12. This amounts to a nice little extra earner for EA on each unit sold. There may be another little tweak - I think (but could be wrong) that VAT is charged at the rate of VAT in the country of sale, so if EA arrange to sell from a point in a low VAT country the profit goes up regardless of the country of the purchaser.



#18
frankf43

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On the Xbox One

 

Standard Edition 

Digital download £54.99p

Amazon               £39.96p

 

That's over £15 difference between the Digital Download and the physical copy sent through the post . Now I have EA Access so I get it for £49.49  but that is still £9.53p more than Amazon. How can they expect people to digital download if there is such a price variance? 



#19
dch2404

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Now I know regional prices vary but why is firstly origin overpricing like for like items in the same country and secondly would game sales be higher if a global price were set based off of USD then exchange rates used to calculate local prices adding any sales taxes?    

 

Not a good idea to base off the USA prices. Let's take a fictional example of the exchange rate changing from 1.5 in year one to 2.0 in year two to 1.0 in year three. For argument's sake, USA sells games at $50 and ignore all other factors like tax.

 

Year 1: USA price $50, UK price £33.50. Normal.

Year 2: USA price $50, UK price £25. Sweet.

Year 3: USA price $50, UK price £50. You'd think this was BS, nobody will pay for that.

 

Considering the price of local goods like bread and milk don't change that much, you could get a lot more spare bread in year 2 than year 3. This is an extreme and simplistic example, but you get the point hopefully.



#20
Kantr

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DDE £59.99 incl VAT .

 

I like what GoG is doing with the Witcher pricing offering 25% off if you own both games and some store credit. No-one else would do that



#21
frankf43

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Not a good idea to base off the USA prices. Let's take a fictional example of the exchange rate changing from 1.5 in year one to 2.0 in year two to 1.0 in year three. For argument's sake, USA sells games at $50 and ignore all other factors like tax.

 

Year 1: USA price $50, UK price £33.50. Normal.

Year 2: USA price $50, UK price £25. Sweet.

Year 3: USA price $50, UK price £50. You'd think this was BS, nobody will pay for that.

 

Considering the price of local goods like bread and milk don't change that much, you could get a lot more spare bread in year 2 than year 3. This is an extreme and simplistic example, but you get the point hopefully.

 

 

I think the main issue is the massive difference between the physical price £39.96p from Amazon and the Digital download price which £49.99 on Origin. That's £10 difference. On a £40 product that's a 25% mark up for the ease of downloading the game early.



#22
dch2404

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I think the main issue is the massive difference between the physical price £39.96p from Amazon and the Digital download price which £49.99 on Origin. That's £10 difference. On a £40 product that's a 25% mark up for the ease of downloading the game early.

 

I was addressing a specific question in the OP.

 

The £10 price difference is a separate issue, which everyone will struggle to find a consensus for, since we are not privy to sensitive information like accounting records and the precise terms of the contract between Amazon and EA.



#23
VikingDream

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Once again... Seems like some Europeans are unaware of the whole VAT tax thing.   Your prices include your 18%-25% VAT taxes required by your governments.   The US prices do not have this.    You can't do a straight conversion of USD conversion rate.    Our US prices don't include your taxes.    Our sales tax is generated at the point of sale based on what state we live in and is tacked on during the purchase.    Yours is included in your rate.  

 

Add in your countries VAT tax rate and any other local taxes to the USD conversion and you will see the price is nearly identical.   In the US, we typically will have an addition 6-9% increase in the listed price at the time of checkout depending on our state.

Oh i've worked out sales taxes but even so the mark up price on Origin is 20-25% on top of standard retail prices ...and as the prices were taken from a Global retailer at the point of check out all taxes were added onto the prices listed.

 

There should only be a 10% higher price in the UK over a US prices for the same item if it were just a taxing issue, so the problem is EA marking prices up on Origin and not giving consumers choice for things like DDE and CE editions of games outside the USA. 

 

It's either buy from Origin at 20-25% more then retail would have sold it or not at all, that is not a taxing problem it is called running a monopoly. 

 

Yes you can get the standard edition for £39.99 at retail or £49.99 or origin but the DDE is only on origin for £59.99 and in the USA the SD is $59.99 and the DDE is $69.99 at retail, so you get a $10 price jump from SD to DDE in the USA and in the UK it's £20 which i might add is $32 3x the mark up you pay in the USA for upgrading to the DDE all because Origin is the only place to get the DDE. 

 

 

Also PC is the only platform that this has happened on Xbox and PS can get DDE from retail stores which is a moot point.



#24
Salaya

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Yep, it amazes me that Origin direct digital buy is pricier than the PC "solid" copy. Here, in Spain, prices are as in many other european countries:

 

59€-69€ for the Origin shop

 

50€ for the physiscal one



#25
AshenEndymion

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I think the main issue is the massive difference between the physical price £39.96p from Amazon and the Digital download price which £49.99 on Origin. That's £10 difference. On a £40 product that's a 25% mark up for the ease of downloading the game early.

 

I've got a feeling that Amazon is allowed to sell the game at whatever price they want, but they purchased the registration key(that they're giving to each buyer) from EA for the price on Origin.  If Amazon wants to sell things at a loss(and they do, for a lot of items), no one else is obligated to follow them...