Yeah. I'm bummed that Bioware's been using social media more to get word out. It makes sense, you reach more people that way, but come here first to your most dedicated and let us in on it ahead of other places, give us something to work with. Usually WE have to grab it from out there and bring it here.
Then there's the fact that the forum had its social media focus removed and Bioware pretty much went with it. At least it feels that way. Its not the case since they still come here, but it just feels...not like it used to.
See, I'm not convinced that social media is more effective.
Sure, you have a larger base of possible viewers, but social media still requires some pretty focused efforts to get connected. Let's look at Twitter - not only do you need to have a Twitter account set up, but you'd also need to be someone consciously deciding to follow not only @bioware and @dragonage/@masseffect, but then you'd need to follow people like Mike Laidlaw, Mac Walters and/or Aaryn Flynn (not to mention some of the dozens of other random Bioware employees who have identified themselves over the years) to get the news the team is putting out, such as Laidlaw's suggestions on workarounds for common bugs.
Knowing who the lead designer of a game is, let alone following them on a social media site, is NOT a large subset of people. I'd say social media followers represent the more loyal and devoted Bioware followers rather than the forum - simply because it requires some low-level stalking skills to find the data sources. And stalking kind of actually mirrors some of the level of obsession some on the DA:I forums have taken with the dev celebrity status mentality.
I can understand why a developer would rather use social media - it captures their most sycophantic fans and is a perfect venue to not really communicate anything of substance other than fanning hype flames or linking other stories/events. It's just a shame, since some fans actually WOULD like to communicate with the company, not just be crazily waiting for the latest crumbs of information from someone's personal social media account.
Again - that might not be fair. But it is how I feel.