Being competitive with PS4 is all that matters. Microsoft is just making purchasing an Xbox One more feasible and enticing. I agree that it's Halo that will be the main bolster for Microsoft. EA Access is just a side deal to promote more people getting the Xbox One. It will be the release of Halo MCC and eventually Halo 5 Guardians that will make people go out buying Xbox Ones in droves. Sony just doesn't have an exclusive that compares to Halo in terms of popularity. Sony has a lot of good exclusives, unlike Microsoft, but not one really great one.
It has nothing to do with Sony having more business sense actually. Sony has just paid more money for exclusives. It's that simple. Microsoft is desperate as they came out with a rocky start this generation. Bad promotions and a $100 more price tag has set them back considerably and many who owned the Xbox 360 betrayed Microsoft for the PS4. The war is far from over though. Microsoft still hasn't released its trump card, Halo, of which Sony does not have an exclusive as iconic or as profitable. That will likely bring balance back to Microsoft's early shortcomings. Nintendo is a joke. Zelda or not, Nintendo won't be making many more consoles at this rate as they won't be able to afford it.
I think that's a poor choice of words. People have a right to go for a different product if they believe it to be better for them. Sony was in charge of the console games until PS3, where they completely fumbled in marketing (they did the same thing then that Microsoft did now - got too big and believed people would just buy their console because they led the race of the last generation).





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