I despise most of the music used for marketing this game, mostly because it drives home the fact that EA's desired audience has wildly different taste than I do. Had I no prior knowledge of what makes this IP unique, I would be highly unlikely to investigate it further. Now that DA:I ads are flooding Twitch, I have noticed that sometimes I get irritated by the ad before I even realize that it's for this game I'm excited about, and that makes me sad.
As it happens, this goes for all aesthetic choices in most video game marketing these days. Scrolling through the PSN, I can only find two or three games that look appealing in the slightest. Everything else, including DA:I, seems incredibly generic and similar, at a glance.
This pertains to marketing in general. I don't have basic cable - I just watch TV and films via the internet. But when I'm traveling and I catch regular TV, the commercials are preposterous:
(BALDING MAN with gut walks into dealership/electronics store/Home Depot. STORE ASSOCIATE approaches.)
BALDING MAN: Product A? Or product B? Product A? Or product B?
STORE ASSOCIATE: Well you know product A comes with a lifetime warranty.
BALDING MAN: But product B looks faster. Do I want practical or cool? What I need is some sort of...
STORE ASSOCIATE: Product C?
(BALDING MAN and STORE ASSOCIATE stare at one another pondering. Cut away to BALDING MAN and STORE ASSOCIATE tearing down the highway in a sportscar or hangliding or herding dinosaurs.)
BALDING MAN: Wooooooohoooooo! (But by this the BALDING MAN means, "thank god my wife and kids aren't here to bother me.")
(Cut back to dealership/electronics store/shrimp factory.)
STORE ASSOCIATE: So... product C, then?
BALDING MAN: You got it bro, high five. (He says this because the STORE ASSOCIATE is a black man.)
VOICE OVER: (Shouting stupidly.) PRESENTING THE ALL NEW PRODUCT C. IT'S SMART AND AWESOME YOU'LL SAY WOOOHOO! SOLD EXCLUSIVELY AT DEALERSHIP/ELECTRONICS STORE/AUTOZONE.
