I got mine to work just fine on a 2013 Macbook Air in Bootcamp (Windows 7). It doesn't look very pretty (everything is on low settings), but it loaded without any glitches and is playable so far (FPS dips noticeably in heavy combat, though).
I'm sorry you're having trouble! I don't know how to help exactly, but if you have specific questions for me about what the files look like on my end or something, please feel free to ask.
Interesting! That's essentially an identical system, bar minor bumps. That means there's clearly a solution!
I'm using Windows 8 though, and also updated this morning to Intel's new graphics drivers (which Windows doesn't auto-recommend, I used the Intel updater).
I might try rolling back the graphics driver and maybe trying Windows 7 compatibility?
That menu scene is not engine rendered iirc, but I'm not sure if the vfx and such that plays on pressing start is.
(Edit) actually the vfx I'm thinking are only from actually starting a new game, so when you click start I think that's when profileconfig and such might get generated?
Hmm..... the mystery deepens! But if the previous generation of Macbook Air works on Windows 7, this must be either an OS issue (unlikely, given it's built for W8, and I don't think a Bootcamp W8 is any different, practically, for a program running on it than without an OS partition ) or possibly the latest Intel 5000 graphics driver (which came out about 6 weeks ago).