Guys... gaming industry is a serious business.
Keep in mind, that for 300-400$ you can't have a decent pc. It is just impossible.
PC is for work first, and gaming second <- in that order. When a console is a device designed purely for gaming and enjoyment.
300-400$ x 10 = a decent pc, that will outperform a console by a huge margin. But!
Even if console users paying less for a device, overall expenses for games and side products are higher. Console gamers are paying more. Never forget that.
Which means console gamers are target audience if not for a developer, but for a publisher for sure.
Never forget, that you are dealing with companies who are making money by selling you their products. (which means there is no place for blind fanboyism and white knighthood, you must clearly judge a product you about to buy.)