Laws that are rarely, if ever, tried. I'd say virtually impossible to convict outside of blatant, egregious untruths.
The key to good marketing isn't necessarily what they say, but how we interpret. Marketers live in worlds of grey that many of us would be uncomfortable in as we'd say they were untruths.
As for Booware being ashamed for their marketing practices, I'd suspect they are overjoyed at the success. They wrote a pure next gen console title and marketed it directly to that audience while simultaneously selling the PC community on their design tenants and foundation based in the rich history of the PC. Mission accomplished Bioware Marketing ... I hope they all got Christmas bonuses for their crafty positioning of this Console game made by Console Gamers working for a company that used to employ PC developers.
One just has to look to Twitter to see all the GOTY twatting going on from the team to surmise the level of satisfaction is high within the organization.
They don't have to be ashamed for their success. They should be ashamed for how they mislead their loyal PC community (which played and loved Bioware games for more than a decade...). As I've said, it's not so much about legal issues, it's about moral ones. That's not how I want to be treated as a long time customer and fan. I've given them a lot of money and free adverisement over the past 15 years or so. I think I deserve at least SOME honesty, don't you think?
And that Bioware only twats about their GOTYs without mentioning or addressing the various issues raised by the community at least once in a while just shows how disconnected they are from their community and fans, sorry. Treating your community like crap can be disastrous in the long run. And even if you don't care at all about a part of your community (namely old-school PC people) you should still feel a little guilty about how you treat them. If not you're just an as*hole and not a normal human being capable of basic empathy, sorry. Not even ONE high tier official of Bioware commented on this thread and on the issues raised so far, for example. What does that say about Bioware and how they see their own PC community? It shows that they live in their ivory towers, bathing in their own success while ignoring every critique. That's just poor and sad.
Compare that to for example Larian and how they address issues with their game and how they communicate with their community. When I look at Divinity Original Sin I feel respected as a customer and gamer. When I look at Dragon Age Inquisition I feel pranked and ignored.
I guess Bioware would even call that an achievement and brag about their success on twitter. Oh, how deep they have fallen, both as once beloved PC developers and as human beings respecting their oldest and most loyal customers...
The satisfaction should, overall, be high in the organization, and those who were affiliated with it. Art-excellent. Writing-mostly excellent (occasional iffy parts). Voice acting-excellent. Porting of Frostbite 3 engine to RPG-as good as could've been anticipated. It's the decisions at the higher levels-the Laidlaw, Darrah, Gaider level, who apparently green lighted a lot of the things to dislike about this game.
But the fact that these folks were/are tone deaf was apparent after DA2, with their posts refusing to acknowledge criticism about the game, and how we just couldn't appreciate their genius.
Art isn't excellent. It has its highs and lows. While the design of the various zones is quite nice the characters and especially equipment design is laughable to abysimal. And there is no overall consistency in the art design.
Writing is for the most part mediocre at best. The main plot is ok but how long does it last? It's barely about 20% of the whole content of the game, the rest is mostly filler content with really bad writing. The whole narrative design is lacking with terrible pacing and unconnected game zones. The writing is at its best in some dialogues with your companions, mostly when it's really cheesy. But once the game wants to be serious again it's just ham-fisted and unbelievable. There is again no consistency in writing and the quality of writing has big ups and downs.
The voice acting is ok but not spectacular. Compare that to e.g. the Assassin's Creed games and you'll soon notice the differences in quality. It's of course better than Skyrim but that's not hard given the fact that only four persons voiced almost every character in that game...
The porting of the Frostbyte engine is nice on first sight. But combined with the terrible decision to enable jumping in the game it's the prime reason why the game is so lacking on PC compared to Origins (and DA2). It's very, very likely because of the new engine and jumping that we don't have click to loot, click to move or click to attack anymore. And why are the hair styles so bad and the metals so artificial? None of that was that bad in Battlefield. Actually the visuals are a lot worse than in Battlefield 4 in general and that's not really understandable to me...
But you're right that the top tier employess, namely Darrah, Laidlaw, Gaider and Lee are in the end responsible for every bad decision in the game. And they just tend to ignore every criticism about the game. They also don't have an interest in a serious discussion. Eat or die.
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