For the past 2 years I've work as escalations manager for a wagering company. Believe me, I've heard every complaint imaginable from people who spend millions of dollars with my company, and very few of them actually get actioned or are legitimate. I've far more experience in customer relations, high profile ones at that, than you likely could fathom in your lifetime. If anyone sounds naive and grossly uninformed about what actually occurs when noteworthy customers make actual complaints, it's you my friend.
Not that I would need such work experience to have a clue in, what's it called, "consumer-creator relationship". You likely only have the experience from one end of that relationship, so you lack perspective, which is not that surprising.
Bioware has identified their client base just as every other big company has. DA:I is not the first game they've produced, nor the first one you've likely bought. Word of mouth is a highly overrated narrative. I hear dozens of times a week from high rollers that they will tell all their friends to stop gambling with us and take their money elsewhere. I give them maybe 2 or 3 hours and I'll see activity on their account again. That's just the way it is. People like yourself talk a big game when you're upset, but you'll be waiting in line to buy Biowares next feature, just like your friends who you've apparently been whinging about them out to.
Uhhh,
"You have the option of not buying it again"
You do realize that DA:I is not the only installment in the franchise, won't be the last, and Bioware does produce other products? Most companies make a tremendous share of their income from repeat business, so "not buying it again" is one of the few things you can do of merit to get your point across. The fact that you're struggling with that concept though, shows you likely don't understand the "consumer-creator relationship", and/or plan on buying Biowares next venture without a second thought. Again, not surprising.
But I do find it hilarious how you spend the first half of your post telling me how horribly wrong I am on the subject based on your fanciful ideals on the topic, then proceed to delve into the reality of the topic and reiterate what I was saying by illustrating that EA basically has all the power in their corner. Yeah well, welcome to the real world of capitalism.
There's a big difference between what you do (provide a service) and what Bioware does (creates a product).
And generally, complaints are not listened to uness they have merit.
In your case "I fucked up and lost tons of money, you suck!" is not a valid complaint.
In this case, many of the complaints are valid "There are numerous bugs that make it difficult or impossible to actually play the game".
Those are the sorts of complaints any smart publisher should listen to. Because not everyone is as dumb as you seem to think. I have no intention of buying the next Bioware game on release, if ever, due to this experience (this is actually the first one I haven't waited for, so I'm not as big of a blindly loyal fanboy as you seem to imply). I'm sure other people agree as well.
Word of mouth is a big deal when you're dealing with a large consumer base, many of whom spend time on the internet. This is why pre-release game reviews are so important for companies. The review comes out, and primarily spreads through word of mouth (or keyboard).
"Hey, I heard this game was good, it got good reviews! Are you going to buy it?"
On the day of release and for maybe a week afterward, sales will be high. They should continue to sell copies steadily for a reasonable period if it lives up to the reviews over time.
However, if enough people are dissatisfied, and start expressing said dissatisfaction with valid complaints, things slow down. You may still have people going "I heard it was great!" but you'll have a solid core of people going "It has issues, I'd wait a bit". At that point it goes from a sure-fire purchase, to a doubtful one. That's just how people work. They'll believe what they hear, and if they hear conflicting things, they will be more hesitant to act on the one that may cost them.
This is not high rollers making false claims in the hopes that you'll be intimidated and recoup their losses out of fear. This is simply people saying "I don't like this" to someone, and those people saying "I heard it wasn't very good" to other people.
In the old days where this was primarily spread by verbal communication, this was a small difference. Now, with social media being ubiquitous, it is a bigger deal. Not the primary source of new consumers, by a long shot, but a potentially significant chunk.
And yes, I realize DA:I is not the only one in the series.
Do you realize that buying a product again is not in any way the same thing as buying the next iteration of said product?
I also never disputed that EA has "all the power" as far as my copy goes.
But that doesn't mean that valid complaints are unwarranted or useless, and it certainly doesn't mean I don't have a right to express them as I please. "This thing is bad" is not a determination determined solely, or even primarily by the company.
"This is/is not profitable" is. "We should do/should not do something about this" is.
"This isn't bad because we say so" is not.