It comes down a subjective opinion, since it hasn't been proven that it's harder to read. In fact, the author of this article (PhD pyschology and author Susan Weinschenk) makes a comment on the article you posted and rebutes with her own research:
http://www.blog.thet...harder-to-read/
I've actually read her book: 100 Things designers should know about people. I would definitely suggest it because it sounds like I'm talking to another designer.
Anyways, I personally like all caps, especially for a medieval time period. But, I can see how it's offputting because it's not done very often.
That link actually does say that capital letters are harder to read. Or rather, it says that because we never really read in all-caps we have a harder time reading all-cap messages because we're unfamiliar with them. Whether all-caps are somehow hard in principle to read as some sort of absolute rule or hard to read until you have 100s of hours of practice reading them, the initial issue is the same: annoyance.





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